2150 Marketing for the climate
Univ.Prof. Dr. Thomas Reutterer, Mgr. Jan Valendin, Filipe Sengo Furtado, Ph.D., Mag.Mag. Martin Reisenbichler, Bakk.phil., Stefan Vamosi, MSc.
Contact details
Weekly hours
Language of instruction
09/19/19 to 09/26/19
Registration via LPIS
Notes to the course
Day Date Time Room
Friday 10/25/19 09:00 AM - 05:00 PM D2.0.382
Friday 11/08/19 09:00 AM - 05:00 PM D1.1.074
Friday 11/15/19 09:00 AM - 05:00 PM TC.4.15
Friday 11/29/19 09:00 AM - 05:00 PM TC.4.14

Climate scientists say that the Earth's atmosphere is warming and that our climate is changing as a direct result of human activities. In the landmark 2018 report by the UN, scientists have given us 12 years to bring about dramatic change to our collective behavior, in order decrease risk of a global, catastrophic "hothouse Earth" scenario.

10 years remain. 

In this workshop, we will focus on orienting ourselves in the face of this upcoming crisis, with emphasis on practical policy ideas, and actionable proposals. After reviewing some of the relevant information, the students will be working in small groups, to develop plans to address this upcoming challenge, using the tools and methods specific to our marketing context.

Learning outcomes

We aim to stimulate debate, and build towards concrete, actionable proposals and policy ideas. The students will familiarize themselves with the current state of climate science, and the projections towards the possible future scenarios. We would like this course to act as a launchpad for the participants' future work, and to give them a head start in the process of climatic change, which is likely to affect everyone in some measure eventually. The best medicine against despair is action: this is your chance to orient yourself towards the upcoming future.

Attendance requirements

You need to attend 80% of the lectures in order to pass the course.

Teaching/learning method(s)

Before the lecture starts, we will send out a reading assignment, the majority of which is already in the Reading section of this syllabus.

First teaching day - teaching staff presentations and potential guest talks (TBA), topics discussion and selection

Second teaching day - group work sessions & coaching

Last teaching day - group work presentations, discussion

There will be a short quiz in each of the lectures, on the most important points from either the reading assigned, or the lecture itself.


The final grade will be evaluated as follows:

  • Class participation: 25%
  • Group work: 60%, peer-assessed
  • In-class quiz: 3 x 5%

To successfully pass this course, your weighted final grade needs to exceed 60%.

Last edited: 2019-08-26