2177 International Business Applications
Dr. Paul Moritz Putzhammer, M.Sc.
moritz.putzhammer at
  • LV-Typ
  • Semesterstunden
  • Unterrichtssprache
27.09.2019 bis 03.10.2019
Anmeldung über LPIS
Hinweise zur LV
Planpunkt(e) Bachelor
Wochentag Datum Uhrzeit Raum
Donnerstag 24.10.2019 08:00 - 11:00 TC.4.02
Donnerstag 31.10.2019 08:00 - 11:00 TC.4.02
Donnerstag 07.11.2019 08:00 - 11:00 D2.0.334 Teacher Training Lab
Donnerstag 14.11.2019 08:00 - 11:00 D2.0.334 Teacher Training Lab
Dienstag 26.11.2019 16:00 - 19:00 D2.0.374
Donnerstag 05.12.2019 08:00 - 11:00 TC.4.02
Donnerstag 12.12.2019 08:00 - 11:00 TC.4.02
Donnerstag 19.12.2019 08:00 - 11:00 TC.4.02

Inhalte der LV

Market entry strategies
Global strategic management
International marketing
Cross-cultural management 
International HR management

Lernergebnisse (Learning Outcomes)

At the end of the course, students will be able to:

  • apply, critically discuss and evaluate the content of International Business (IB) as covered in the lecture „Foundations of International Business“ as well as other related aspects.
  • assess and analyze real-life management situations in a complex international business context.
  • connect different IB topic areas and key IB concepts in a holistic way.

Additionally, students will be able to:

  • organize themselves in a diverse team setting and divide work among the different team members.
  • present clearly and convincingly in front of an audience.
  • give constructive feedback on others’ presentations.
  • think outside the box and apply divergent thinking in structuring and solving case studies.
  • formulate tasks independently, develop problem solution approaches and deliver well-structured recommendations based on given case studies in both oral and written form. 

Regelung zur Anwesenheit

As this is a highly interactive class, it is important that you are well prepared and present for all sessions! You may miss one session, but be aware that class participation makes up a considerable stake of your final grade and, therefore, an absence will affect your grading. If you miss more than one session, you will be deregistered from the course.


Case Studies 
Research exercises 
Interactive in-class discussion accompanied by trainings, videos and presentations

Leistung(en) für eine Beurteilung

Your grade is composed by 50% individual assessment (i.e. 40% active class participation and 10% peer rating) and by 50% group grading (i.e. 3 group assignments: 10% assignment 1 (presentation), 15% assignment 2 (presentation), and 25% assignment 3 (presentation and written report). Grading is standardized throughout all applications courses.

Teilnahmevoraussetzung(en) und Vergabe von Wartelistenplätzen

An obligatory entry exam constitutes the beginning of the major International Business and this course. Please note that you will not be able to participate in this course if you do not pass the entry exam and are accepted as student of the major International Business. Students who do not pass the exam will automatically be deregistered from this course.

Incoming/Exchange students do not have to take an entry exam.

Erreichbarkeit des/der Vortragenden

Availability solely via email:

moritz.putzhammer at

Zuletzt bearbeitet: 11.06.2019