Syllabus
Registration via LPIS
Day | Date | Time | Room |
---|---|---|---|
Tuesday | 03/10/20 | 04:00 PM - 05:30 PM | EA.6.032 |
Thursday | 03/12/20 | 01:00 PM - 04:00 PM | D4.0.022 |
Tuesday | 03/17/20 | 03:30 PM - 06:30 PM | EA.6.026 |
Thursday | 03/19/20 | 03:30 PM - 06:30 PM | EA.6.026 |
Tuesday | 03/24/20 | 03:30 PM - 06:30 PM | TC.5.27 |
Thursday | 03/26/20 | 04:00 PM - 07:00 PM | TC.3.21 |
Thursday | 04/16/20 | 03:30 PM - 06:30 PM | EA.6.032 |
Tuesday | 04/21/20 | 03:30 PM - 06:30 PM | TC.5.27 |
On this page:
- The reality of a global market place
- Markets in different stages of development: from economically developed to emerging and bottom-of-the-pyramid markets
- Assessing the international environment across markets (e.g., PEST)
- Market assessment and selection
- Market entry alternatives
- Global Market Segmentation - Targeting - Positioning
- The Global Marketing Mix
- Balancing standardization vs. adaptation of the global marketing mix
- contemporary topics in global marketing
The course "Foundations in International Marketing Management" is closely linked to the course "Applications in IMM". While the "Foundations" course will provide the students with a fundamental understanding of key challenges and concepts in global marketing, these concepts will be applied in the "Applications" course using a computer-based international marketing simulation.
Students will learn how to ...
- evaluate core concepts in international marketing for their applicability to managerial challenges across industries and countries
- assess the value of emerging concepts for the overall international marketing framework
- learn to apply key concepts in international marketing to specific company/market situations
- identify research methods to solve specific challenges in international marketing through relevant secondary data sources
- structure and restate complex international marketing challenges
- gather and filter information efficiently and effectively on a specific research topic
- learn to organize teamwork efficiently and effectively
- reflect on others' and one's own role in a team
- evaluate the individual learning and development progress
- develop critical thinking
- defend developed arguments orally and in writing
- structure material in to a coherent line of arguments and present it in a concise way
- not only learn how to communicate information, but also develop creative ideas to get the message across
- Lectures- Guest speakers
- Case Studies- Research exercises
- Interactive in-class discussion accompanied by videos and presentations
- self-reflection through individual learning diaries
To be able to participate in this course, you have to have passed the entry exam successfully!
Individual Work:
- Peer Review 5%
- Individual Learning Diary - needs to be submitted to receive a grade
- Article Review 10%
- Assignment Session 1: 10%
- Assignment Session 2: 10%
- Assignment Session 4: 15%
Group Work:
- Cases 10%+10%
- Group Communications Project 15%
- Distribution Jigsaw 15%
Grading Scheme (Total 100pts):
100-90 pts - 1
89-80 pts - 2
79-70 pts - 3
69-60 pts - 4
below 60 - failed
There's an obligatory entry test for this course. Please note that you will not be able to participate in this course if you don't pass the entry exam. The students who do not pass the exam will be deregistered from the course.Language: The exam language is English. Registration for the exam: details are available at:http://www.wu.ac.at/imm/student_platform/bachelor/entry
Regular attendance in the class is mandatory, particularly in the first session, as groups will be formed etc. All information subject to change!
The IMM "Welcome Event" for our new IMM students will take place on Tueday, 3rd March at 5 pm in AD - Sitzungssaal 1. Please note this date in your calendar.
Unit | Date | Contents |
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1 | 10.02.2020 | Entry Exam - please see IMM-Homepage for further details! https://www.wu.ac.at/en/imm/student-platform/bachelor/entry/ |
2 | 10.3.2020 | In this session, students will learn about ...
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3 | 12.3.2020 | In this session, students will learn about ...
Background reading: Chapters 1, 2, 6, 7, 8 Assignment due for this session: Article Review
Further instructions for this assignment are provided on learn@wu and in the slide pack. |
4 | 17.3.2020 | In this session, students will learn about ...
Assignment due for this session: Poster Session
Further instructions for this assignment are provided on learn@wu and in the slide pack. |
5 | 19.3.2020 | In this session, students will learn about ...
Assignment due for this session: Case Ethiopia Please prepare a case report based on the Guidelines discussed in the first session. Background Reading: Chapters 9-12 |
6 | 24.3.2020 | In this session, students will learn about ...
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7 | 26.3.2020 | In this session, students will learn about ...
Background reading: Chapter 17 Assignment due for this session: Global Communications Project Further instructions for this assignment are provided on learn@wu and in the slide pack. |
8 | 16.4.2020 | In this session, students will learn about ...
Background reading: Chapter 16 Assignment due for this session: Jigsaw Further instructions for this assignment are provided on learn@wu and in the slide pack.
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9 | 21.4.2020 | In this session, students will learn ...
Assignment due for this session: Case Study - United Cereal Please prepare a case report based on the guidelines outlined in the first session. Guest Speaker: Lisa Schröer M.Sc., Category Executive, Dyson
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