• Introduction to tourism
• Tourism consumer behaviour
• Insights into different sectors of tourism
• Selected issues related to the tourism destination

• identifying and assessing the scope of the hospitality industry;
• explaining the nature, purpose, and classification of attractions;
• defining those aspects of socio-cultural behaviour that are most susceptible to tourism activity and most likely to be influenced and changed as a result of it;
• assessing the different ways that tourism can pursue sustainability objectives and the limitations likely to be experienced;
• knowledge of the factors influencing the buyer decision process in tourism;
• in particular an understanding of the theory of motivation;
• an understanding of the reasons why we measure both international and domestic demand;
• a knowledge of the main methods used to measure tourism demand;
• be familiar with the nature and structures of intermediation and the arguments for and against dis-intermediation of distribution channels in tourism;
• an understanding of how to do research.
  

This is a distance learning course!

• reading assignments
• distance learning assignments
• research project

Total credits: 100

• exam: 40 credits (book-chapters & add-ons provided on Learn; formate to be decided - take-away exam or onsite)
• individual contributions: 20 credits (for distance learning assignments)
• evaluation sheet for the mystery check: 10 credits
• presentation (slides and your oral presentation): 30 credits

A minimum of 60 % of the 100 credits attainable is required to pass the course.

• 60 % - 69 % -> Grade 4­
• 70 % - 79 % -> Grade 3
• 80 % - 89 % -> Grade 2
• 90 % - 100 %-> Grade 1

Claudia Krösbacher: claudia.kroesbacher@fh-krems.ac.at

Margit Kastner: margit.kastner@wu.ac.at

Vienna has many different offers for their tourists. Among them are parks, tourist informations, cafes, museums, ...

However, tourist do not always make the best experience. Please step in the shoes of a tourist and be a mystery shopper to evaluate one of these offers (either on site or the website).
Own ideas are welcome.

Workflow:

• Define your research objective.
• Prepare an evaluation sheet. Hand it in. We will grade the evaluation sheet and provide feedback. In case you hand it in earlier, then you will get the feedback earlier.
• Each person in your group need to evaluate two offers/websites (this means that if your group consists of five students, you need to do ten mystery checks in total).
• Analyze the data, prepare a power-point presentation, and hand it in.