Syllabus
Registration via LPIS
Day | Date | Time | Room |
---|---|---|---|
Tuesday | 04/21/20 | 11:30 AM - 02:30 PM | D3.0.218 |
Tuesday | 04/28/20 | 09:00 AM - 12:15 PM | TC.3.10 |
Tuesday | 05/12/20 | 09:00 AM - 12:15 PM | Online-Einheit |
Tuesday | 05/19/20 | 09:00 AM - 12:00 PM | Online-Einheit |
Tuesday | 05/26/20 | 09:00 AM - 04:00 PM | Online-Einheit |
Tuesday | 06/09/20 | 09:00 AM - 12:00 PM | Online-Einheit |
Please note that the first and last session are mandatory. If you do not attend the first session, you will be de-registered from the course. In order to obtain a grade for the course, students must attend at least 80% of the course. An absence of 4 hours (1 session) is permitted.
Classes include individual (70%) and group assignments (30%).The individual assignments are based on several homework and assignments where students should show their abiltity to deal with the matter critically. These include a brand concept (10%), brand journal (40%) and class participation (20%). The group assignment deals with an in-depth analysis of a brand and includes oral presentation of the findings and a written report.Attendance and participation in class discussions are critical to the success. Overall passing mark: 60%
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