The CEMS International Business Project (IBP) is designed as a real-life learning experience for students. It provides students with a unique opportunity to gain insights into corporate practice of an international player. Student teams deal with a real-life management challenge as a one-term activity tutored by university faculty and the CEMS IBP partner.

Project partner: OMV

Project topic: Employer Branding & Generation Y/Z

This CEMS IBP will likely be of interest to you if you

have expertise in or experiences that relate to

• employer branding, employer value proposition, employee attraction and retention
• talent management, talent attraction and retention
• international HRM policies and practices, key performance indicators
• 'societal grand challenges' (e.g., climate crisis), corporate responsibilities and sustainable development
• generational diversity in the workplace (e.g., generations X, Y, and Z)
• petrochemical and extractive industries

methodologically are interested in combining qualitative (e.g., interviews, focus groups) with quantitative (e.g., surveys) approaches

The aims of the CEMS IBP are

• to investigate and structure a complex management challenge that an aspiring international player faces
• to provide an in-depth analysis of the status quo
• to provide strategic recommendations that are viable under the given organizational conditions

After completing this CEMS IBP students will have

• gained insights into what challenges an aspiring international firm faces in its management environment and how it deals with such issues
• learned how to analyze and structure real-life management situations in an international context
• combined and applied several conceptual approaches to the international management challenge
• received feedback from various stakeholders on the outcomes of their analyses and the viability of their recommendations

Students will have the ability to

• develop critical thinking and defend their arguments in front of corporate representatives
• organize teamwork and "sell" their solutions in a professional way, based on in-depth research and through solid presentation skills