Full attendance of all three sessions of this seminar is mandatory. Students who miss a seminar without explanation in advance will get "no-show" in CEMS database.
Syllabus
Title
5252 Skill Seminar with Henkel: Brand Essentials and Game Changing Strategies
Instructors
Univ.Prof. Dr. Phillip C. Nell
Type
AG
Weekly hours
1
Language of instruction
Englisch
Registration
03/06/20 to 04/01/20
Registration via LPIS
Registration via LPIS
Notes to the course
Subject(s) Master Programs
Dates
| Day | Date | Time | Room |
|---|---|---|---|
| Friday | 04/03/20 | 09:00 AM - 08:30 PM | D1.1.074 |
| Monday | 05/11/20 | 03:00 PM - 06:30 PM | Online-Einheit |
| Tuesday | 05/12/20 | 03:00 PM - 06:45 PM | Online-Einheit |
| Thursday | 05/14/20 | 03:00 PM - 07:00 PM | Online-Einheit |
The seminar will be conducted by two CEMS Alumni - Orsolya Wintsche and Bettina Hintner.
The topic is: Brand Essentials and Game Changing Strategies
There will be three sessions:
· 11th May, 15:00 Presentation of the problem and briefing for the groupwork
· 12th May, 15:00 Groupwork, Q&A session
14th May, 15:00 Final presentation and feedback
Improvement of participants' soft skills in the area of marketing.
What is behind a successful brand and how to build a strong brand equity?
What are the rules of the game in the different markets and how can you challenge and re-invent these rules?
During the Skill seminar we will look at a set of game changing strategies and also bring examples for each one.
In the next step you will receive a briefing for a Case Study where you can work out in groups one or more of these game changing strategies on an actual Henkel business situation.
Last edited: 2020-05-05
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