Syllabus

Title
5371 docs@work - Doctoral Thesis Presentations: Marketing and Consumer Research
Instructors
Univ.Prof. Dr.Dr. Bernadette Kamleitner
Type
FS
Weekly hours
2
Language of instruction
Englisch
Registration
02/10/20 to 02/29/20
Registration via LPIS
Notes to the course
Dates
Day Date Time Room
Thursday 03/12/20 09:00 AM - 01:00 PM D2.2.491
Thursday 03/26/20 09:00 AM - 01:00 PM D2.2.491
Thursday 04/16/20 09:00 AM - 01:00 PM D2.2.491
Thursday 05/07/20 09:00 AM - 01:00 PM Online-Einheit
Thursday 06/04/20 09:00 AM - 01:00 PM Online-Einheit
Contents

Wichtiger Hinweis: Diese LV wird in englischer Sprache abgehalten!

Presentation, discussion and teaching of topics related to individual dissertations, conference presentations, journal articles and other topics of scientific practice. Specific topics are determined in the first session and will reflect the specific needs of participants.

Learning outcomes

This course is particularly geared towards marketing related research topics. A special focus is put on the academic practice in consumer research, marketing communications and related fields of the behavioral sciences.

1. participants are expected to improve with regard to a general understanding of academic practice

2. participants are expected to improve with regard to formal and process related aspects of their own dissertation project

3. participants are expected to improve with regard to theoretical and content related aspects of their own dissertation project

4. participants are expected to gain insights into specialised topic areas in the fields of consumer behavior and marketing communication

Upon completion of the course participants are capable of :

1. creating, presenting and defending a scientifically sound research concept

2. determining how to analyse, interpret and present research results

3. identify boundary conditions and limitations of existing research designs

3. engage in a scientific review process

Attendance requirements

attendance is compulsory

Teaching/learning method(s)

1. presentations of participants own dissertations (including discussion of methodological and practical issues and implications)

2. inputs on aspects of academic practice

3. discussion and joint reviews of articles

Assessment

1. preparation and active participation (20 %)

2. quality of own presentation(s) with regard to scientifiy  quality and presentation skills (including the formal layout) (50 %)

3. quality of contribution in reviewing scientific work (30%)

Grade key:

0 - 59,99% = 5

60 - 69,99% = 4

70 - 79,99% = 3

80 - 89,99% = 2

90 - 100%    = 1

Prerequisites for participation and waiting lists

admission to doctoral or PhD program

topical fit (if in doubt please contact Prof. Kamleitner)

Availability of lecturer(s)

Bernadette Kamleitner per E-Mail unter: Bernadette.Kamleitner@wu.ac.at, telefonisch unter 313 36 4613 (Office Management))

 

Unit details
Unit Date Contents
1 12.03.2020

The first meeting is designed to provide a basic orientation and to determine your current status and needs. You will receive an invitation for the following sessions in due time.

Last edited: 2019-12-09



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