The Earth is warming and our climate is changing as a direct result of human activity. The landmark 2018 IPCC report gave us 12 years to bring about a dramatic change in our collective behavior, in order to decrease risk of global catastrophic scenarios. People around the world are waking up to the cruel reality: the rich and powerful who have benefited from the unrestricted consumption of fossil fuels are willing to burn the planet down to the ground rather than changing their behavior to give the next generation a chance for a livable future. World-wide protest movements have not yet produced the amount of pressure on the governments to force the emergency response that is required.
Historically, marketing has delivered incredible profits to global business, through research and advertising. In doing so, it has also contributed to the over-consumption culture and the associated emissions, more than we would like to admit. In this workshop, we will apply our marketing skills and vision in order to organize the kind of collective efforts required to tackle this global crisis. Our target is to put a price on carbon emissions. This simple, market measure ("you emit CO2, you pay EUR") is based on science and has already been successfully deployed in some places. Emissions are local, but climate crisis is global, so we need first a European-wide carbon price, and later a global one. We aim for a rapid development and execution of an international campaign to help existing efforts pushing for a carbon price.