There are no adjustments because it is already an online course.

• Introduction to tourism
• Tourism consumer behaviour
• Insights into different sectors of tourism
• Selected issues related to the tourism destination

• identifying and assessing the scope of the hospitality industry;
• explaining the nature, purpose, and classification of attractions;
• defining aspects of socio-cultural behaviour that are most susceptible to tourism activity ;
• assessing the different ways that tourism can pursue sustainability objectives and the limitations likely to be experienced;
• explaining the factors influencing the buyer decision process in tourism;
• in particular an understanding of the theory of motivation;
• identifying and explaining of the reasons why we measure both international and domestic demand;
• defining main methods used to measure tourism demand;
• be familiar with the nature and structures of intermediation and the arguments for and against dis-intermediation of distribution channels in tourism;
• understand how to conduct research.

This is a distance learning course!

You are required to review the week's course material and to complete the assignments by the due date. Attendance is therefore linked to the completion of the assignments. If you fail to submit an assignment when due, you will be marked absent for that unit. Each student is allowed to miss 1 unit. However, be aware that you loose valuable credits. Compensation work is not planned!

• reading assignments
• distance learning assignments
• research project

Total credits: 100

• Distance Learning Assignments: 50 credits
• Evaluation sheet for the mystery check: 20 credits
• Presentation (slides and presentation or audio recording): 30 credits

A minimum of 60 % of the 100 credits attainable is required to pass the course.

• 60 % - 69 % -> Grade 4­
• 70 % - 79 % -> Grade 3
• 80 % - 89 % -> Grade 2
• 90 % - 100 %-> Grade 1

Claudia Krösbacher: claudia.kroesbacher@fh-krems.ac.at

Margit Kastner: margit.kastner@wu.ac.at

Vienna or other destinations have many different offers for their tourists. Among them are parks, tourist information, cafes, museums, souvenir shops, ...

However, tourists do not always make the best experience. Please step in the shoes of a tourist and be a mystery shopper to evaluate one of these offers (either on site or the website).
Own ideas concerning the offers you evaluate are welcome.

Workflow:

• Define your research objective, i.e. what do you want to find out with your research?
• Prepare an evaluation sheet with criteria as to how you are going to evaluate your tourist/attraction or business. Your criteria should be based, if possible, on existing research (may be items used in a questionnaire for a different study). Upload this evaluation sheet on MyLearn until the given deadline. We will grade the evaluation sheet and provide feedback. In case you hand it in earlier, then you will get the feedback earlier.
• Each person in your group needs to evaluate a minimum of two offers/websites (this means that if your group consists of five students, you need to do ten mystery checks in total).
• Analyze the data, prepare a power-point presentation, and upload it on MyLearn until the given deadline.