Syllabus

Title
0445 E&I Core Lecture 1
Instructors
Univ.Prof. Dr. Nikolaus Franke
Contact details
  • Type
    VUE
  • Weekly hours
    2
  • Language of instruction
    Englisch
Registration
09/11/20 to 09/13/20
Registration via LPIS
Notes to the course
Subject(s) Bachelor Programs
Dates
Day Date Time Room
Friday 10/02/20 03:00 PM - 05:00 PM Online-Einheit
Monday 10/05/20 12:00 PM - 01:45 PM Online-Einheit
Monday 10/12/20 12:00 PM - 01:45 PM Online-Einheit
Monday 10/19/20 12:00 PM - 01:45 PM Online-Einheit
Wednesday 10/28/20 12:00 PM - 01:45 PM Online-Einheit
Monday 11/02/20 12:00 PM - 01:45 PM Online-Einheit
Monday 11/09/20 12:00 PM - 01:45 PM Online-Einheit
Monday 11/16/20 12:00 PM - 01:45 PM Online-Einheit
Monday 11/23/20 12:00 PM - 01:45 PM Online-Einheit
Monday 11/30/20 12:00 PM - 01:45 PM Online-Einheit
Monday 12/07/20 12:00 PM - 01:45 PM Online-Einheit
Monday 12/14/20 12:00 PM - 01:45 PM Online-Einheit
Monday 12/21/20 09:30 AM - 11:30 AM Online-Einheit

Procedure for the course when limited activity on campus

According to WU all courses with more than 65 participants must be held in distance mode in the fall term. As a consequence, the Core Lecture 1 will be held entirely online.

Contents

In this course, core theories and methods of entrepreneurship and innovation will be introduced and discussed. Together with Core Lecture 2, this course provides the theoretical basis for the SBWL.

In particular, we will cover the following eleven modules:

·     Module 1: Introduction
The importance of innovation, what an innovation is, the role of entrepreneurs, and some facts and figures on entrepreneurship and innovation

·     Module 2: A dynamic economy
How industries typically evolve, the innovation focus of specific phases, and how disruptive innovations start the process anew

·    Module 3: Individual and innovation
Creativity, typical entrepreneurial traits, the phenomenon of resistance against innovation, and general social psychology theories on innovation

·    Module 4: Entrepreneurial opportunities and sources of innovation
What opportunities are, what determines whether individuals identify them, and the phenomenon of user innovation

·    Module 5: Sources of innovation: Application and implementation
How commercial firms can benefit from user innovativeness – lead user method, toolkits, crowdsourcing, and other methods

·    Module 6: Strategy for innovation: Overview and technology analysis
Why strategy matters, theoretical approaches to generating sustainable competitive advantages, building blocks of innovation strategy at a glance, and technology analysis

      Module 7: Strategy for innovation: Customer analysis
Needs and demands, methods for analysis of preferences, segmentation, and positioning

·    Module 8: Strategy for innovation: Market & competitive analysis
Market attractiveness, market entry barriers, portfolio models, and profiting from innovation

·    Module 9: Strategy for innovation: Partners and cooperation
Why cooperating is important and difficult, prisoner‘s dilemma, and network effects

·    Module 10: Strategy integration
Some norm strategies, agile methods, business planning, and negotiations

·    Module 11: Empirical research
Why it matters, qualitative methods, quantitative methods from A to Z

Learning outcomes

After completing the course, students will be able to understand basic issues in the following areas, and apply them to real- life, current examples:

- general entrepreneurship and innovation

- the origins and discovery of innovation/opportunities

- the strategic implementation of innovation.

Students will know and understand important approaches, i.e. theories, methods and empirical findings in the areas general entrepreneurship and innovation, the origins and discovery of innovation/opportunities, and the strategic implementation of innovation. Students will be able to structure and solve complex problems in the field of entrepreneurship and innovation using existing theories, methods and empirical findings, as well as to reasonably evaluate existing solutions.

Students will also learn the following skills:

Social skills:

- Participating in different team work settings in order to solve problems/complete tasks Personal skills:

- Analyzing various perspectives of a given situation, for instance a practical innovation challenge, and developing suitable solution strategies

- Independently organizing their time and preparing for class each week Communication skills:

- Presenting and defending findings/solutions/ideas in a factual, logical and structured way

- Demonstrating argumentation skills (both verbally and in writing) Analytical and problem-solving skills:

- Analyzing real, multidimensional issues and developing solutions

- Identifying strengths, weaknesses, potentials, and risks

- Developing solutions and promoting innovation in organizations

By successfully completing the Core Lecture, students will be well prepared for the challenges of the upcoming practical and application- oriented projects in the Specialization’s application-oriented courses.

Attendance requirements

According to WU all courses with more than 65 participants must be held in distance mode in the fall term. As a consequence, the Core Lecture 1 will be held entirely online. 

It is strongly recommended to attend at least 50% of the scheduled classes. Entrepreneurial students are expected to make an independent and responsible decision regarding participation. However, experience has shown that active participation is a crucial success factor.

Teaching/learning method(s)

Due to COVID-19, the Core Lecture 1 will be held in online mode in the winter term 2020/2021.  We regret this – but we will ensure that you will have a great learning environment despite this!

Each Monday, there will be two course units: Module Closing (course 0085 – late morning) and Module Opening (course 0445- noon). Students can freely decide whether they want to attend them or not.

Although there are two course units (0085 and 0445), students only need to enroll in ONE of the courses. The choice has no consequences. Particularly, students can freely decide whether they want to attend the Module Openings and the Module Closings.

In the Module Opening, the content of the respective module will be explained. Typically, Prof. Franke will lead students through the slides, initiate discussions, provide examples, point to interdependencies, explain the big picture etc. The objective is to empower students to understand and apply the methods and concepts in a better way. The time is Monday noon (Course 0445). At the end of the unit, Prof. Franke will provide three different exercises (Module Checks) to the class. While every student is invited to work on them, three teams of students (of each three students) will be selected for providing a written solution on one of them until the next Thursday – these solutions will be graded. The Module Check questions are largely similar to the questions in the final exam. Students are also invited to submit voluntary Student Module Checks and Answers for further training purposes.

In the Module Closing (Course 0085), Prof. Franke discusses the three solutions to the Module Check questions provided by the student teams in order to facilitate effective learning for the entire class. Also, the best Student Module Checks and Answers will be provided to facilitate further training possibilities.

The E&I Welcome Event (held on Oct. 2, 2020) is part of the Core Lecture (including the Founders’ TV task) for E&I SBWL students. Participation is mandatory.

Please make sure that you participate in the first unit (October 5, 2020 from 9:45 to 11:15am) – here we will explain the concept in detail.

Assessment

There are four components for grading:

· Founder´s TV (up to 5 points)

· Module Check assignments (up to 10 points)

· Student Module Checks and Answers (up to 20 points)

· Exam at the end of the semester (up to 100 points, we require a minimum of 50 points in the exam to pass the Core Lecture 1)

We use a scale for grading from 0-100. 

The exam will be held on Dec. 21, 2020.

The repeat exam will take place in February 2021 and will follow the same principal rules as the exam in December 2020.

Readings

1 Author: E&!
Title:
   Core Lecture 1

 


Year: 2020
Content relevant for class examination: Yes
Content relevant for diploma examination: No
Recommendation: Essential reading for all students
Type: Script

Prerequisites for participation and waiting lists

Admission to the specialization "Entrepreneurship and Innovation".

Availability of lecturer(s)

Please send a mail to waltraud.hanousek@wu.ac.at

Unit details

Unit Date Contents
1
Einheit Datum Inhalte
1  

Indroduction

2  

A dynamic economy

3  

Individual and innovation

4  

Entrepreneurial opportunities and sources of innovation

5  

Sources of innovation: Application and implementation

6  

Strategy for innovation: Overview and technology analysis

7  

Strategy for innovation: Customer analysis

8  

Strategy for innovation: Market and competitive analysis

9  

Strategy for innovation: Partners and cooperation

10  

Strategy integration

11  

Empirical research

Last edited: 2020-09-14



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