0576 Fundamentals of Entrepreneurship and Innovation Management
Assoz.Prof Dr. Peter Keinz
  • LV-Typ
  • Semesterstunden
  • Unterrichtssprache
14.09.2020 bis 27.09.2020
Anmeldung über LPIS
Hinweise zur LV
Planpunkt(e) Master
Wochentag Datum Uhrzeit Raum
Donnerstag 01.10.2020 13:00 - 18:00 LC.0.100 Festsaal 1
Freitag 02.10.2020 09:00 - 18:00 Online-Einheit
Donnerstag 22.10.2020 09:00 - 13:00 Online-Einheit
Dienstag 27.10.2020 09:00 - 13:00 Online-Einheit
Donnerstag 29.10.2020 09:00 - 13:00 Online-Einheit
Donnerstag 12.11.2020 09:00 - 13:00 Online-Einheit
Freitag 27.11.2020 09:00 - 13:00 Online-Einheit
Donnerstag 10.12.2020 09:00 - 13:00 Online-Einheit
Dienstag 15.12.2020 09:00 - 13:00 Online-Einheit
Mittwoch 16.12.2020 09:00 - 13:00 Online-Einheit

Ablauf der LV bei eingeschränktem Campusbetrieb

Sessions will be held online in general. Students are required to attend the online classes and participate.

Inhalte der LV

In a business environment characterized by globalization, digitalization, and disrupting technological change as well as rapidly changing customer needs, entrepreneurship and innovation become essential for gaining and sustaining competitive advantage. This relentlessly changing business environment also continuously facilitates opportunities for both entrepreneurial individuals and established firms.

In this course, students will gain an understanding on how entrepreneurs can use their limited resources effectively to leverage the full potential of their business ideas and how established firms can manage innovation systematically without limiting entrepreneurial thinking and acting of their employees. According to this dual focus, the course is divided in an entrepreneurship part and an innovation part.

In the entrepreneurship part, students will learn how to identify, evaluate, and exploit business opportunities. Special focus will be placed on topics like managing a start-up, funding new ventures, business model innovation, and marketing innovative products and services.

The innovation part will focus on contemporary methods for management innovation and highlight the interplay of innovation management with strategy and organization. Such aspects include technology strategy, portfolio management of new product development projects, and innovation culture. Specific emphasis will be given on the recent trend towards open innovation and new forms of organizing for innovation.

For both blocks, practitioners will be invited as guest speakers. They will give insights into their personal experience with founding a venture and managing innovation in established organization, respectively, and answer students’ questions.

Lernergebnisse (Learning Outcomes)

After completing this course students will have the ability to:

  • Understand basic entrepreneurship and innovation theories and their practical relevance
  • Understand the importance of theory for entrepreneurial management practice
  • Understand the dynamic nature of innovation and corresponding implications for strategic management and management control
  • Critically reflect on modern approaches to entrepreneurship and innovation management

Apart from that, completing this course will contribute to the students’ ability to:

  • Efficiently work and communicate in a team
  • Work on solutions for challenging and complex practical problems
  • Improve their oral and written communication and presentation skills
  • Translate insights from class discussion to practical problems
  • Be more comfortable with ambiguity and complexity in business decision making
  • See business challenges as holistic rather than compartmentalized

Regelung zur Anwesenheit

To complete this course with a positive grade, students must attend 80% of scheduled classes


The course will combine various learning methods to deliver the different topics to the students. These will include readings, lectures, input from guest speakers, student presentations in class, and case studies.

Leistung(en) für eine Beurteilung

The final grade of the course will depend on:

  • Participation in the (online) sessions: 30 % (individual assessment)
  • Case studies during (online) sessions: 35 % (group assessment)
  • Home assignments: 35 % (individual and group assignments)

Zuletzt bearbeitet: 26.07.2020