0618 International Business Applications
Marius Brand, MSc(WU),MIM(CEMS)
Contact details
Weekly hours
Language of instruction
09/25/20 to 09/30/20
Registration via LPIS
Notes to the course
Day Date Time Room
Tuesday 10/27/20 09:30 AM - 12:30 PM Online-Einheit
Friday 10/30/20 09:30 AM - 12:30 PM TC.3.12
Friday 11/06/20 09:30 AM - 12:30 PM Online-Einheit
Monday 11/09/20 09:30 AM - 12:30 PM Online-Einheit
Monday 11/16/20 09:30 AM - 12:30 PM Online-Einheit
Friday 11/20/20 09:30 AM - 12:30 PM Online-Einheit
Monday 11/23/20 09:30 AM - 12:30 PM Online-Einheit
Friday 12/04/20 09:30 AM - 12:30 PM Online-Einheit

Procedure for the course when limited activity on campus

In the case of limited activity on campus, the course will be held in rotation mode. Based on a predefined schedule, alternating groups of students join in-class. During these in-class sessions, students earn participation points and present their group assignments. The course content and the overall grading scheme remain unchanged.


Market entry
Global strategy
International marketing
Cross-cultural management
International human resources management

Learning outcomes

At the end of the course, students will be able to:

· apply, critically discuss and evaluate the content of International Business (IB) as covered in the lecture „Foundations of International Business“ as well as other related aspects.

· assess and analyze real-life management situations in a complex international business context.

· connect different IB topic areas and key IB concepts in a holistic way.


Additionally, students will be able to:

· organize themselves in a diverse team setting and divide work among the different team members.

· present clearly and convincingly in front of an audience.

· give constructive feedback on others’ presentations.

· think outside the box and apply divergent thinking in structuring and solving case studies.

· formulate tasks independently, develop problem solution approaches and deliver well-structured recommendations based on given case studies in both oral and written form. 

Attendance requirements

As this is a highly interactive class, it is important that you are well prepared and present for all sessions! You may miss one session, but be aware that class participation makes up a considerable stake of your final grade and, therefore, an absence will affect your grading. If you miss more than one session, you will be deregistered from the course.

Teaching/learning method(s)

Case Studies

Research exercises

Written assignments

Group work

In-class exercises

Learning materials accompanied by trainings, videos and presentations


Your grade is composed by 50% individual assessment (i.e. 40% verbal and written participation and 10% peer rating) and by 50% group grading (i.e. 3 group assignments: 10% assignment 1 (presentation), 15% assignment 2 (presentation), and 25% assignment 3 (presentation and written report). Grading is standardized throughout all applications courses.


Final grading

≥ 90%...1

≥ 80%...2

≥ 70%...3

≥ 60%...4

< 60%...5


1 Author: Cavusgil, S. T. / Knight, G. / Riesenberger, J. R.

International Business. Strategy, Management, and the New Realities (old title)

International Business: the new realities (new title)

Edition: 2008 (1st), 2012 (2nd), 2014 (3rd), 2017 (4th)
Remarks: Either one of the four editions is fine for the course.
Recommendation: Essential reading for all students
Type: Book

Prerequisites for participation and waiting lists

An obligatory entry exam constitutes the beginning of the major International Business and this course. Please note that you will not be able to participate in this course if you do not pass the entry exam and are accepted as student of the major International Business. Students who do not pass the exam will automatically be deregistered from this course.


Incoming/Exchange students do not have to take an entry exam.

Availability of lecturer(s)


Please note that it is not possible to switch among the offered Applications courses which run in parallel throughout the term. You can only do the one course you registered for. Contents as presented here are subject to change.

Unit details

Unit Date Contents
1 27.10.2020

An Introduction to Globalization [virtual session]

Learn about the complexity of today's IB environment, affected in many ways by simultaneous pressures of globalization and localization.

2 30.10.2020

Macro-Environmental Perspectives [content session]

Learn about the external environment of multinationals, the different risks that they are confronted with in different countries as well as about emerging and developing markets and their strategic role in international business.

3 06.11.2020

Comparative-Country Analysis, Market Selection & Market Entry [presentation session]

Presentation of comparative-country analysis.

Deepen your understanding about the market selection processes and learn that entry modes depend on country environments as well as on firms' resources.

4 09.11.2020

Micro-Environmental Perspectives [content session]

Understand the importance of strategic management in an international context and learn about the competing forces of doing business internationally.

5 16.11.2020

Industry Analysis [presentation session]

Presentation of industry analysis.

Deepen your understanding about industry analyses and learn that many different factors play a role when it comes to determining the attractiveness of an industry.

6 20.11.2020

Cross Cultural Management & International Human Resource Management [content session]

Learn about the challenges of crossing cultural boundaries, reflect upon several concepts of cross-cultural management, and deepen your knowledge about the tasks and challenges of international human resource management and its strategic role in international business.

7 23.11.2020

International Marketing [content session]

Learn about the challenges of international and global marketing management and how it may affect an MNCs' strategies.

8 04.12.2020

Final Case Study Presentations & Wrap-Up [presentation session]

Presentation of final case.

Apply your learnings and knowledge and present the assigned IB case studies.

Last edited: 2020-10-07