Syllabus
Registration via LPIS
Day | Date | Time | Room |
---|---|---|---|
Monday | 10/05/20 | 10:00 AM - 12:00 PM | Online-Einheit |
Monday | 10/12/20 | 10:00 AM - 12:00 PM | Online-Einheit |
Monday | 10/19/20 | 10:00 AM - 12:00 PM | Online-Einheit |
Monday | 11/02/20 | 10:00 AM - 12:00 PM | Online-Einheit |
Monday | 11/09/20 | 10:00 AM - 12:00 PM | Online-Einheit |
Monday | 11/16/20 | 10:00 AM - 12:00 PM | Online-Einheit |
Monday | 11/30/20 | 10:30 AM - 12:30 PM | Online-Einheit |
On this page:
- Contact details
- Procedure for the course when limited activity on campus
- Contents
- Learning outcomes
- Attendance requirements
- Teaching/learning method(s)
- Assessment
- Prerequisites for participation and waiting lists
- Availability of lecturer(s)
- Other
- Readings
- Unit details
- Additional information on learn@WU platform
This is an online course - no attendence on campus is necessary. However, there will be online sessions (Monday 10-12 am). The purpose is to get to know each other, to hold virtual presentations and to discuss relevant issues.
This course deals with issues of international management, NOT international marketing!
In the course we will examine cross-cultural and international management issues and analyze the challenges of managing in an international marketplace. We will discuss cultural diversity and differences, political and economical influences, global market factors, and other contingencies with which management of multinational enterprises must contend. Moreover, the course provides insight in management practices of formulating and implementing strategies for international and global operations.
This course is part of a set of courses - IMM 1 and IMM 2. Even though the title "International Marketing and Management I" seems to indicate a logical order of courses (first IMM I and then IMM 2), this is definetely NOT the case. I.e., you can start with either course and potentially continue with the other the following term, or you can take both courses in the same term. IMM 1 focuses on issues of international management and IMM 2 on international marketing.
After completion of this course, students will be able to
- Realize the challenges a global company is facing in an international market environment and ways it can deal with them
- Understand key theoretical concepts including insights into latest research findings in international management
- Utilize these concepts in a correct manner to solve managerial challenges in international management
- Organize teamwork and strengthen their presentation skills
- Develop critical thinking and defend their developed arguments.
This is an online course, ie you do not need to come to WU campus in person. However, there will be online sessions which you should attend. Pls. attend the first online class (on Oct. 5, 10-12 Vienna time). Apart from this, you may miss any other online class. All together, you should attend at least 50% of the online classes.
Lectures, cases, videos, discussions, and an integrative term project - all online - will lead to a better understanding of challenges in international management and ways to deal with them. At the same time you learn how to handle teleconferences, virtual meetings and how to work successfully in a - presumably intercultural - virtual team.
GROUP LEVEL (40%)
- Project (20%)
- Case presentation (10%)
- Article or other presentation (10%)
INDIVIDUAL LEVEL (60%)
- Mid term quiz (10%)
- Class participation (10%)
- Peer rating (10%)
- Final exam & reflection (30%)
The overall grading scheme of the of the course will be as follows (total 100%)
- 90 - 100 - excellent (grade 1)
- 80 - 92 - good (grade 2)
- 70 - 81 - satisfactory (grade 3)
- 60 - 70 - sufficient (grade 4)
- below 60 - failed (grade 5).
All pieces of assessment will be done online, eg the final exam will be a 24 hours take home exam etc.
For participants of the Cross-Functional Management program and WU incoming exchange students.
For questions concerning enrolment and waiting lists please contact the CFM coordinator at cfm@wu.ac.at
All students must attend the first class - by video on Oct. 5. 10-12 am Vienna time!
Dr. Elisabeth Götze: elisabeth.goetze@wu.ac.at
For administrative matters and registration please contact cfm@wu.ac.at
Some material for this course will be available on the learn@wu platform.
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