1015 Internet Economics
Soheil Human, MSc.
Contact details
Weekly hours
Language of instruction
09/07/20 to 11/26/20
Registration via LPIS
Notes to the course
Day Date Time Room
Tuesday 12/01/20 06:00 PM - 07:00 PM Online-Einheit
Tuesday 01/12/21 10:00 AM - 06:00 PM Online-Einheit
Wednesday 01/13/21 10:00 AM - 06:00 PM Online-Einheit
Thursday 01/14/21 10:00 AM - 06:00 PM Online-Einheit
Thursday 01/21/21 10:00 AM - 02:00 PM Online-Einheit
Procedure for the course when limited activity on campus

Considering the current developments related to COVID-19 the course will be held fully online,  if needed.

The decisions/updates as well as detailed instructions will be announced via Learn@WU platform or email.

All communications, lectures, assignments, presentations, group-works, projects, evaluations, as well as exams will be done online, if needed.

  • Course mode:
    • Distance mode (fully online)
  • Teaching/learning methods:
    • Virtual synchronous course units,
    • Self-study with literature and online resources,
    • Virtual group-works,
    • Online exams,
    • Online presentations,
    • Virtual coaching/supervision sessions (if needed)
    • ...
  • Students are expected to participate in the announced online sessions, online presentations, online exams, etc.
  • Students are expected to construct private virtual communication means for their virtual group works.
  • Students are expected to regularly check their emails as well as the course Learn@WU environment.
  • Students are expected to follow all detailed instructions related to remote teaching. 
  • The assessments will be based on the regular assessment plans (while everything will be done remotely).

The Internet and its "Information Rules" has dramatically influenced how many industries co-operate and exchange goods and services today. It has changed our thinking about feasible business models. It is disrupting major industries such as the media business. Old industry giants (such as publishing houses) are trying to find their way around in this new era of commerce and attempt to fight off young competitors. The newbies that rapidly grew to dominate the IT industry (i.e. Amazon, Google, Apple, etc.) are fiercely competing with each other, merging rapidly on and off their core competencies. For example, Google starts to sell its own operating system and even phones (Android, Motorola), Apple becomes an application service provider,Amazon sells Labor (Amazon Turk) and Cloud Computing Services.

After attending this course, students will have learned about the particular dynamics underlying Internet Economics, including Price Differentiation, Switching Cost and Lock-in, Supply-side economics in hightech markets (and winner-takes-all phenomena), Network effects, Standardization dynamics, Free business models and their importance in 2-sided markets, Revenue sharing and new forms of contract.

Learning outcomes

After attending this course, students will have learned about the particular dynamics underlying
Internet Economics, in particular:

  • Price Differentiation
  • Versioning, Switching Cost and Lock-in
  • Supply-side economics in high tech markets (and winner-takes-all phenomena)
  • Network effects
  • ‘Free’ business models and the importance of 2-sided markets
  • The economics of search
  • Sharing economy
  • Data markets
  • IT Business Models
  • IT Innovation Processes 

In addition, this course fosters the following soft skills:
• Economic thinking about the economics of information markets
• Presentation skills
• Team skills
• Debating

Attendance requirements

Following attendance is mandatory:

  • attendance in the introductory unit (else you will lose the place in the course)
  • attendance of 80%
Teaching/learning method(s)

This class sees a mixture of top-down lecturing, group work and discussions in classe, in-class debates, videos, and student team presentations. Real-world cases are debated to see how economic theory is applied to practice. Each week students will receive a lecture and a reading assignment on an Internet economics construct. One big-presentation project at the end of the semester will allow students to delve deeply into one particular Internet Economics subject of their choice.


Performance will be evaluated according to following criteria:
• Tests (40%)
• Short presentation of reading/study material ("PPT Karaoke") (30%)
• Group presentation and poster creation (30%)

Test must be positive (50% of achievable points), to pass the course.

Total of 180 course points.
91 course points to pass the course.

Prerequisites for participation and waiting lists

The SBWL Grundkurs has to be successfully completed.

Falls Sie eine gültige LV-Anmeldung haben, aber an dieser Lehrveranstaltung nicht teilnehmen können, melden Sie sich bitte während des Anmeldezeitraums über LPIS wieder ab, damit Ihr LV-Platz anderen Studierenden zur Verfügung steht.


Die Platzvergabe während der Anmeldefrist verfährt im „first-come, first-served Prinzip“.

Studierende, die nicht zur ersten Einheit erscheinen, verlieren ihren Platz in der LV. Dieser wird an Studierende der Warteliste, die zur ersten Einheit kommen, nach Wartelistenreihenfolge vergeben.

Additional information for course members

Online platforms such as Learn@WU or MS Teams, which are offered by the university, will be used.

Learn@WU will be the primary online platform that will be used for the course.

MS Teams (or similar tools) might also be used.

Last edited: 2020-09-15