|Freitag||20.11.2020||09:00 - 15:00||Online-Einheit|
Pharma Marketing in the era of digital transformation
The era of digitalization has been one of the biggest challenges for many industries in recent years. Especially rather conservative industries, such as the pharmaceutical industry have been lagging behind.
Yet recently, it has accepted the challenge.
This skill seminar will give you insights into:
1. The pharmaceutical industry as such:
- Who are the key stakeholders?
- What are industry characteristics?
- What is the regulatory environment like?
2. Digitalization & Digital Marketing in the pharmaceutical industry
Full online attendance is mandatory.
Skill seminars help CEMS studens to improve their practical skills under supervision of lecturer from corporate sphere.
- 30% active participation during the workshop
- 30% input and contribution
- 40% collaboration in group works