Syllabus

Titel
1554 Skill Seminar: Digitalization & Digital Marketing
LV-Leiter/innen
Lisa Hutterer
Kontakt
  • LV-Typ
    AG
  • Semesterstunden
    1
  • Unterrichtssprache
    Englisch
Anmeldung
01.10.2020 bis 01.10.2020
Anmeldung über LPIS
Hinweise zur LV
Planpunkt(e) Master
Termine
Wochentag Datum Uhrzeit Raum
Freitag 20.11.2020 09:00 - 15:00 Online-Einheit

Ablauf der LV bei eingeschränktem Campusbetrieb

Currently, it is planned to conduct this seminar in person, on-campus in a large enough seminar room. Students will be informed about further details via weekly mailing form CEMS Office.

Inhalte der LV

Pharma Marketing in the era of digital transformation

The era of digitalization has been one of the biggest challenges for many industries in recent years. Especially rather conservative industries, such as the pharmaceutical industry have been lagging behind.

Yet recently, it has accepted the challenge. 



 

Lernergebnisse (Learning Outcomes)

This skill seminar will give you insights into:

1. The pharmaceutical industry as such:

     - Who are the key stakeholders?

     - What are industry characteristics?

     - What is the regulatory environment like? 

2. Digitalization & Digital Marketing in the pharmaceutical industry

 

Regelung zur Anwesenheit

Full online attendance is mandatory.

Lehr-/Lerndesign

Skill seminars help CEMS studens to improve their practical skills under supervision of lecturer from corporate sphere.

 

Leistung(en) für eine Beurteilung

- 30% active participation during the workshop

- 30% input and contribution

- 40% collaboration in group works

Zuletzt bearbeitet: 17.09.2020



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