Syllabus

Title
1554 Skill Seminar: Digitalization & Digital Marketing
Instructors
Lisa Hutterer
Contact details
jana.kolenc@wu.ac.at
Type
AG
Weekly hours
1
Language of instruction
Englisch
Registration
10/01/20 to 10/01/20
Registration via LPIS
Notes to the course
Subject(s) Master Programs
Skills Course
Dates
Day Date Time Room
Friday 11/20/20 09:00 AM - 03:00 PM Online-Einheit

On this page:

to top
Procedure for the course when limited activity on campus
Currently, it is planned to conduct this seminar in person, on-campus in a large enough seminar room. Students will be informed about further details via weekly mailing form CEMS Office.
to top
Contents

Pharma Marketing in the era of digital transformation

The era of digitalization has been one of the biggest challenges for many industries in recent years. Especially rather conservative industries, such as the pharmaceutical industry have been lagging behind.

Yet recently, it has accepted the challenge. 



 

to top
Learning outcomes

This skill seminar will give you insights into:

1. The pharmaceutical industry as such:

     - Who are the key stakeholders?

     - What are industry characteristics?

     - What is the regulatory environment like? 

2. Digitalization & Digital Marketing in the pharmaceutical industry

 

to top
Attendance requirements

Full online attendance is mandatory.

to top
Teaching/learning method(s)

Skill seminars help CEMS studens to improve their practical skills under supervision of lecturer from corporate sphere.

 

to top
Assessment

- 30% active participation during the workshop

- 30% input and contribution

- 40% collaboration in group works

Last edited: 2020-09-17



Back