1818 E&I Core Lecture 2
Univ.Prof. Dr.habil. Christopher Lettl
  • LV-Typ
  • Semesterstunden
  • Unterrichtssprache
22.09.2020 bis 27.09.2020
Anmeldung über LPIS
Hinweise zur LV
Planpunkt(e) Bachelor
Wochentag Datum Uhrzeit Raum
Dienstag 06.10.2020 12:00 - 13:30 Online-Einheit
Dienstag 06.10.2020 13:30 - 14:00 Online-Einheit
Dienstag 13.10.2020 12:00 - 13:30 Online-Einheit
Dienstag 13.10.2020 13:30 - 14:00 Online-Einheit
Dienstag 20.10.2020 12:00 - 13:30 Online-Einheit
Dienstag 20.10.2020 13:30 - 14:00 Online-Einheit
Donnerstag 22.10.2020 12:00 - 13:30 Online-Einheit
Donnerstag 22.10.2020 13:30 - 14:00 Online-Einheit
Dienstag 27.10.2020 12:00 - 13:30 Online-Einheit
Dienstag 27.10.2020 13:30 - 14:00 Online-Einheit
Dienstag 03.11.2020 12:00 - 13:30 Online-Einheit
Dienstag 03.11.2020 13:30 - 14:00 Online-Einheit
Dienstag 10.11.2020 12:00 - 13:30 Online-Einheit
Dienstag 10.11.2020 13:30 - 14:00 Online-Einheit
Dienstag 17.11.2020 12:00 - 13:30 Online-Einheit
Dienstag 17.11.2020 13:30 - 14:00 Online-Einheit
Dienstag 24.11.2020 12:00 - 13:30 Online-Einheit
Dienstag 24.11.2020 13:30 - 14:00 Online-Einheit
Donnerstag 26.11.2020 12:00 - 13:30 Online-Einheit
Donnerstag 26.11.2020 13:30 - 14:00 Online-Einheit
Dienstag 01.12.2020 12:00 - 13:30 Online-Einheit
Dienstag 01.12.2020 13:30 - 14:00 Online-Einheit
Donnerstag 17.12.2020 11:00 - 13:00 Online-Einheit
Mittwoch 17.02.2021 11:00 - 12:15 Online-Einheit

Ablauf der LV bei eingeschränktem Campusbetrieb

According to WU all courses with more than 65 participants must be held in distance mode in the fall term. As a consequence, the Core Lecture 2 will be held entirely online. 

Inhalte der LV

Central theories and methods will be introduced and discussed. In Core Lecture 2, these are mainly in the following areas:


‘Marketing and Commercialization of Innovation’

• Customer-oriented design

• Concept and acceptance testing

• Diffusion and adoption of innovation

• Positioning and marketing mix


‘Organization and funding innovation’

• Basic problems and foundations

• Stakeholders and roles

• Growth and development

• Innovation-friendly culture

• User innovation networks

• Business model innovation

• Funding innovation

Lernergebnisse (Learning Outcomes)

Together with the first part, Core Lecture 2 will give an overview of the closely linked disciplines of entrepreneurship and innovation management. Central theories and models will be introduced and discussed. The two Core Lectures are the Specialization’s main courses:

- The rest of the course system in the Entrepreneurship and Innovation Specialization is based on the knowledge learned.

- It serves as a basis for the application-oriented project seminars.

- It provides students of the Entrepreneurship and Innovation Specialization with the ability to understand specific problems in a larger context.

Students will learn and understand important approaches, i.e. theories, methods, and empirical findings in the areas entrepreneurship and innovation in General: the marketing, organization, and funding of innovation. Students will be able to structure and solve complex problems in the field of entrepreneurship and innovation using existing theories, methods, and empirical findings, as well as to reasonably evaluate existing solutions. Students will also learn the following skills:

Social skills:

- Participating in different team work settings in order to solve problems/complete tasks

  Personal skills:

- Analyzing various perspectives of a given situation, for instance a practical innovation challenge, and developing suitable solution strategies

- Independently organizing their time and preparing for class each week

  Communication skills:

- Presenting and defending findings/solutions/ideas in a factual, logical and structured way

- Demonstrating argumentation skills (both verbally and in writing)

  Analytical and problem-solving skills:

- Analyzing real, multidimensional issues and developing solutions

- Identifying strengths, weaknesses, potentials, and risks

- Developing solutions and promoting innovation in organizations

By successfully completing the Core Lecture, students will be well prepared for the challenges of the upcoming practical and application-oriented projects in the Specialization’s application-oriented courses.

Regelung zur Anwesenheit

According to WU all courses with more than 65 participants must be held in distance mode in the fall term. As a consequence, the Core Lecture 2 will be held entirely online. 

It is strongly recommended to attend at least 50% of the scheduled classes. Entrepreneurial students are expected to make an independent and responsible decision regarding participation. However, experience has shown that active participation is a crucial success factor.


Due to COVID-19, the Core Lecture 2 will be held in online mode in the winter term 2020/2021.  We regret this – but we will ensure that you will have a great learning environment despite this!

Each Tuesday, there will be two course units: Module Closing (course 0024 – late morning) and Module Opening (course 1818- afternoon). Students can freely decide whether they want to attend them or not.

Although there are two course units (0024 and 1818), students only need to enroll in ONE of the courses. The choice has no consequences. Particularly, students can freely decide whether they want to attend the Module Openings and the Module Closings.

In the Module Opening, the content of the respective module will be explained. Typically, Prof. Lettl will lead students through the slides, initiate discussions, provide examples, point to interdependencies, explain the big picture etc. The objective is to empower students to understand and apply the methods and concepts in a better way. The time is Tuesday afternoon (Course 1818). At the end of the unit, Prof. Lettl will provide three different exercises (Module Checks) to the class. While every student is invited to work on them, three teams of students (of each three students) will be selected for providing a written solution on one of them until the next Thursday – these solutions will be graded. The Module Check questions are largely similar to the questions in the final exam. Students are also invited to submit voluntary Student Module Checks and Answers for further training purposes.

In the Module Closing (Course 0024), Prof. Lettl discusses the three solutions to the Module Check questions provided by the student teams in order to facilitate effective learning for the entire class. Also, the best Student Module Checks and Answers will be provided to facilitate further training possibilities.

Please make sure that you participate in the first unit (October 6, 2020 from 10:00 to 11.30) – here we will explain the concept in detail.

Leistung(en) für eine Beurteilung

There are three components for grading:

· Module Check assignments (up to 10 points)

· Student Module Checks and Answers (up to 20 points)

· Exam at the end of the semester (up to 100 points, we require a minimum of 50 points in the exam to pass the Core Lecture 2)

We use a scale for grading from 0-100. 

The exam will be held on 17 December 2020.

The repeat exam will take place in February 2021 and will follow the same principal rules as the exam in December 2020.

Teilnahmevoraussetzung(en) und Vergabe von Wartelistenplätzen

students of the specialization "Entrepreneurship and Innovation" (no sequencing)

Zuletzt bearbeitet: 03.09.2020