Rotation mode: The attendance time of the course is divided between two groups so that the lecturer holds all units, but changing student groups are present in the classroom. The students themselves work on the content that cannot be dealt with in class through readings. These contents will be made available on Learn. Given the limited face-to-face time, in class sessions will be used to discuss more complex matters, answer student questions, and discuss your growth hacking projects. Therefore, it is important that you come to class prepared. We will also use the in-class session for short group presentations.

As regards the kick-off (Fri, 16th and Sat, 17th Oct), Group A will come to class on Friday, Group B on Saturday. The following sessions will be split into two sessions of 1.25 hours, so that the first group attends from 9.30 - 10.55, and the second group from 11.05 - 12.30. These times might slightly be adapted during the course,  depending on the number of teams / group presentations per sessions. Note that we might decide to swich the session on Nov 19, Dec 3, and Dec 17 online. In any case, you need to be available during all times indicated in the syllabus.

Students will be notified about their group prior to the first session.

A growth marketer’s job is to explore and test growth experiments across all marketing channels and along the whole funnel of a business. The methodology of growth hacking is relevant to almost any industry, and to both start-ups and corporates. For example, if you have a mobile app, you might be looking for ways to increase the monthly install rate, if you have an e-commerce shop, the challenge is to increase the shopping basket volume, if you are working for a charity, the goal is to grow the number of regular donors. In this course you will acquire basic knowledge and skills in the data-driven process of growth hacking. More generally, the course covers concepts and practical tools in digital marketing, in particular content marketing, social media marketing, and web design. This is an applied project-based course. Students are expected to contribute actively throughout the semester, both in class as well as between classes. After the kick-off sessions, you will work on a growth marketing challenge. While we expect students to have interests in digital technologies and tools (e.g., google analytics, landing page builders, etc.) no previous knowledge in programming or data anlytics is required.

Participation in all sessions is mandatory. You are allowed to miss 20% of all class hours, however, full attendance is highly recommended.

At the same time, we ask you to act responsiby and not come to class if you are feeling ill. In this case, please contact us by e-mail. We will try our best to find a solution (e.g., group coachings can be easily done online).

Interest in digital marketing and entrepreneurship, open to learn new software tools.

E: ulrike.kaiser@wu.ac.at

E: miriam.boubachta@theventury.com