The course will be held online.

This course focuses on sustainable internationalization strategies and is conducted in cooperation with Siemens Mobility Austria GmbH, a global leader in the field of mobility and infrastructure. The multinational company develops solutions to enable the efficient, safe and environmentally friendly transport of passengers and goods, improving the quality of life for millions of people.

The portfolio of Siemens Mobility is comprised of following Business Units: Rolling stock, Rail Automation and Electrification, Intelligent Traffic Systems and Customer Services. The company is active in more than 190 countries. Siemens Mobility Austria is the regional headquarter for 17 countries in Central Eastern Europe.

As a multinational company with a headquarter function for the SEE region, Siemens Mobility Austria is continuously seeking new market opportunities and analyzing the environment it is operating in.
This search for new opportunites is the focus of this course.

Within this course, students will learn to

• investigate and structure a complex strategic management challenge that a company faces in its international market environment,
• conduct an in-depth international market and competitor analysis,
• develop alternative strategic solutions that are viable under the given organizational and financial constraints,
• propose a decision for the most promising solution using presentation techniques,
• work in teams, and
• support their strategic recommendation with key arguments based on stringent reasoning.

Participation is mandatory. However, one unit can be missed as long as it is not the final unit (but students receive zero participation points for this unit).

This course uses a mixture of different teaching methods, including

- teacher presentations,

- in-class discussions,

- expert presentations,

- site visits,

- real life case studies,

- group assignments.

Grading is based on four elements:

- Particpation (20%)

- Mid Term Presentation (20%)

- Final Presentation (50%)

- Peer Rating (10%)

Pre-requisites for WU students: completed course 1 (Foundations) and course 2 (Applications). The course is open to all exchange students with an interest in international business.