2230 Internationalization Strategies
Dr. Karl Brindlmayer, M.Sc.M.A.
Contact details
Weekly hours
Language of instruction
09/14/20 to 09/30/20
Registration via LPIS
Notes to the course
Day Date Time Room
Thursday 10/22/20 02:00 PM - 06:00 PM Online-Einheit
Thursday 10/29/20 02:00 PM - 06:00 PM Online-Einheit
Thursday 11/05/20 02:00 PM - 06:00 PM Online-Einheit
Thursday 11/12/20 02:00 PM - 06:00 PM Online-Einheit
Thursday 11/19/20 02:00 PM - 06:00 PM Online-Einheit
Thursday 12/03/20 02:00 PM - 06:00 PM Online-Einheit
Procedure for the course when limited activity on campus

The course will be held in full distance mode. Synchronous lecture parts are combined with asynchronous virtual groupwork and self-study components. Assessment criteria remain unchanged; Short Student Presentation (10%),  Case Study (30%), Assessment of another Group’s Presentation (10%) will be assessed based on online-submissions, the final exam (“written test”, 50%) will be conducted online in an open-book format as a take-home exam (due within 24 hours).



Entering international markets requires a number of crucial decisions. Firms need to select attractive markets, find ways to serve these markets, assess local firms as candidates for acquisition or partnerships, and choose proper moments for market entry. This course covers all of these questions and provides answers from both theoretical and practical viewpoints.

Learning outcomes

Students get to know theories, concepts and methods to enter international markets and understand their relevance for practical implementation.

Attendance requirements

Participants have to attend min. 80% of the sessions

Teaching/learning method(s)

The course comprises lecture units, short student presentations, and case studies.


Short Student Presentation     10% 

Case Study    30% 

Assessment of another Group's Presentation    10% 

Written Test    50%

Availability of lecturer(s)
Last edited: 2020-10-22