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2257 Internal Business Communication
Univ.Prof. Almut Köster, M.A.,Ph.D., Mag. Milena Nagengast, B.Sc.
  • LV-Typ
  • Semesterstunden
  • Unterrichtssprache
23.11.2020 bis 25.11.2020
Anmeldung über LPIS
Hinweise zur LV
Planpunkt(e) Bachelor
Wochentag Datum Uhrzeit Raum
Dienstag 01.12.2020 15:00 - 17:00 Virtueller PC-Raum S
Donnerstag 03.12.2020 15:00 - 17:00 Online-Einheit
Donnerstag 10.12.2020 15:00 - 17:30 Online-Einheit
Dienstag 15.12.2020 15:00 - 17:30 Online-Einheit
Donnerstag 17.12.2020 15:00 - 17:00 Online-Einheit
Dienstag 12.01.2021 15:00 - 17:00 Online-Einheit
Donnerstag 14.01.2021 15:00 - 17:00 Online-Einheit
Dienstag 19.01.2021 15:00 - 17:30 Online-Einheit
Donnerstag 21.01.2021 15:00 - 17:00 Online-Einheit
Dienstag 26.01.2021 15:00 - 18:00 Online-Einheit

Ablauf der LV bei eingeschränktem Campusbetrieb

Should it prove to be impossible to have unlimited access to the WU Campus, the class will be held in a rotation mode. This will involve half of the class attending alternate sessions in combination with some online sessions for the whole class. Further details will be provided in due course.

Amendment for the start of the course 1.12.2020: Due to further restrictions, the class will be held online via Zoom until further notice. It will be held in online "rotation mode" (with only half the class attending one session) in the first week only: on Tuesday 1.12, and Thursday 3.12.2020. The rest of the sessions will be held with all participants online until further notice.

Inhalte der LV

The course introduces students to a range of topics, concepts and methods relevant to understanding internal communication within organisations. It explores key concepts in organisational studies from the perspective of language and communication and shows how these shape and constitute workplace processes, practices and decision-making. It takes a practice-oriented approach to familiarising students with a variety of communication channels, processes and formats used in spoken and written interactions between people in a range of organisational roles: between managers and subordinates as well as between co-workers.

The course covers key topics which are central to successful communication in any organisation in today’s business environment, including leadership, recruitment, change management, decision-making and conflict management. While students may be familiar with some of these topics from other courses, the communication focus of the course will illuminate these from a new perspective. Research from business and management is combined with research from linguistics in order to provide a rich account of the communicative processes and strategies that are relevant to each of these topics.

Lernergebnisse (Learning Outcomes)

Students will be able to:

  • understand and critically evaluate key concepts in internal communication, including corporate culture, leadership, diversity and the management of change, language and conflict,
  • understand the role played by language in internal communication, with a focus on key written and spoken “genres" (communicative events and texts) such as emails and other forms of digital communication, letters of application, internal meetings and negotiations,
  • apply a range of methods in order to analyse internal genres, including genre analysis, conversation analysis, politeness theory and metaphor analysis,
  • describe and critically discuss the key concepts in internal communication with reference to relevant academic literature and apply the theories and methods dealt with in the course to specific business and workplace situations, events and texts.

Regelung zur Anwesenheit

Attendance is a requirement to pass the course. As a special concession, you may miss up to two (2) meetings.


Up front lecture, combined with class discussion, group work and group presentation.

Leistung(en) für eine Beurteilung

1) Written Analysis task (40%)

2) Group project presented orally (20%)

3) Written project report (40%)


1 Autor/in: Darics, E. und Koller, V.

Language in Business, Language at Work

Verlag: London: Palgrave
Jahr: 2018
Prüfungsstoff: Ja
Empfehlung: Unbedingt notwendige Studienliteratur für alle Studierenden
Art: Buch
2 Autor/in: Lesk. S., Lavric, E. and Stegu, M.

"Multilingualism in Business: Language policies and practices"

!!!!!! Dieser Buchbeitrag ist enthalten in: G. Mautner & F. Rainer (Eds), Business Communication: Linguistic Approaches, Berlin: De Gruyter, 269-317.

Jahr: 2017
Prüfungsstoff: Ja
Empfehlung: Unbedingt notwendige Studienliteratur für alle Studierenden
3 Autor/in: Koester, Almut

The Language of Work

Verlag: London: Routledge
Jahr: 2004
Empfehlung: Stark empfohlen (aber nicht absolute Kaufnotwendigkeit)
Art: Buch
4 Autor/in: Darics, Erika

Writing Online: A Guide to Effective Digital Communication at Work

Verlag: New York, NY Business Expert Press
Jahr: 2016
Empfehlung: Referenzliteratur
Art: Buch
5 Autor/in: Schnurr, Stephanie

Exploring Professional Communication

Verlag: London: Routledge
Jahr: 2013
Empfehlung: Referenzliteratur
Art: Buch
6 Autor/in: Lavric, Eva, Lesk, Susanne and Stegu, Martin

"Multilingualism in Business: Language needs"

!!!!!! Dieser Buchbeitrag ist enthalten in: G. Mautner & F. Rainer (Eds), Business Communication: Linguistic Approaches, Berlin: De Gruyter, 249-268

Verlag: Berlin: De Gruyter
Jahr: 2017
Empfehlung: Referenzliteratur
Art: Buch
7 Autor/in: Mautner, Gerlinde

Discourse and Management

Verlag: London: Palgrave
Jahr: 2016
Empfehlung: Referenzliteratur
Art: Buch

Teilnahmevoraussetzung(en) und Vergabe von Wartelistenplätzen

For information on the specialization in "International Business Communicaiton" - including organizational aspects regarding admission - please see here.

Erreichbarkeit des/der Vortragenden

Please refer to the homepage of the Institute for English Business Communication:

Detailinformationen zu einzelnen Lehrveranstaltungseinheiten

Einheit Datum Inhalte

Introduction to Internal Business Communication; Organisational Culture and Communication


  1. Darics & Koller, 2018: Chapters 1 and 13C
  2. Koester, 2004: Unit One
  3. Schnurr, 2013: Chapter 3

Internal Business Genres: 1) Email and Digital Communication 2) Financial Genres


  1. Darics & Koller, 2018: Chapter 14A and 7C
  2. Darics, 2016

Language and Leadership

  • Leadership Styles and Discursive leadership
  • Female leadership


  1. Darics & Koller 2018, Chapters 7A and 5B
  2. Schnurr 2013, Chapter 7

The Discourse of Change Management


Darics and Koller, Chapter 8


The Language of Decision-making, Problem-solving and Negotiation


Koester 2004, Chapter 4, pp.57 – 66


Conflict Management: The Language of Disagreement and Conflict


Darics and Koller, Chapter 9


The Language of Recruitment


Darics and Koller, Chapter 11


Language Management


Lesk, S., Lavric, E. and Stegu, M. (2017). Multilingualism in Business: Language policies and practices, In M. Mautner & F. Rainer (Eds.): Berlin: Walter de Gruyter, Chapter 13



Student Group presentations


Zuletzt bearbeitet: 17.12.2020