Central theories and methods will be introduced and discussed. In Core Lecture 2, these are mainly in the following areas:

‘Marketing and Commercialization of Innovation’

• Customer-oriented design

• Concept and acceptance testing

• Diffusion and adoption of innovation

• Positioning and marketing mix

‘Organization and funding innovation’

• Basic problems and foundations

• Stakeholders and roles

• Growth and development

• Innovation-friendly culture

• User innovation networks

• Business model innovation

• Funding innovation

Together with the first part, Core Lecture 2 will give an overview of the closely linked disciplines of entrepreneurship and innovation management. Central theories and models will be introduced and discussed. The two Core Lectures are the Specialization’s main courses:

- The rest of the course system in the Entrepreneurship and Innovation Specialization is based on the knowledge learned.

- It serves as a basis for the application-oriented project seminars.

- It provides students of the Entrepreneurship and Innovation Specialization with the ability to understand specific problems in a larger context.

Students will learn and understand important approaches, i.e. theories, methods, and empirical findings in the areas entrepreneurship and innovation in General: the marketing, organization, and funding of innovation. Students will be able to structure and solve complex problems in the field of entrepreneurship and innovation using existing theories, methods, and empirical findings, as well as to reasonably evaluate existing solutions. Students will also learn the following skills:

Social skills:

- Participating in different team work settings in order to solve problems/complete tasks

  Personal skills:

- Analyzing various perspectives of a given situation, for instance a practical innovation challenge, and developing suitable solution strategies

- Independently organizing their time and preparing for class each week

  Communication skills:

- Presenting and defending findings/solutions/ideas in a factual, logical and structured way

- Demonstrating argumentation skills (both verbally and in writing)

  Analytical and problem-solving skills:

- Analyzing real, multidimensional issues and developing solutions

- Identifying strengths, weaknesses, potentials, and risks

- Developing solutions and promoting innovation in organizations

By successfully completing the Core Lecture, students will be well prepared for the challenges of the upcoming practical and application-oriented projects in the Specialization’s application-oriented courses.

It is strongly recommended to attend all of the scheduled classes. While entrepreneurial students are expected to make an independent and responsible decision, experience has shown that active participation is a crucial success factor for most E&I students.

Please register for either course 4050 or  6048 on LPIS. Registration for either of the two courses on LPIS is sufficient. You do not need to sign up for both courses.

Irrespective of which course you have signed up, the schedule of the CL2 is as follows:

Tuesdays, 10:00 – 11:45; 12:15 – 14:00.

The Core Lecture 2 consists of two major didactic components: The Module Introduction  Session and the Deepening Session. The semester will conclude with a Final Exam.

I. Module Introduction Session: A theory-focused lecture (live via MS Teams)

• You are free to join the live Module Introduction Sessions via MS Teams from 12:15 – 14:00 or view the lecture recording at a later point. These sessions instill an understanding of the theories, models, and concepts upon which the CL2 is based. You are strongly encouraged to join the respective Module Introduction Sessions. Experience has shown that students who did not attend these sessions were more prone to fail the Final Exam than students who attended and actively participated in these sessions.

II. Deepening Session: An interactive session focused on training exam-relevant analytical and problem-solving skills (live via MS Teams)

• The Deepening Session will be held live from 10:00 – 11:45 via MS Teams.

To qualify for participation in the Deepening Session, you will need to take a Short Module Quiz (multiple choice test) on the respective module at 10:00, i.e., immediately at the commencement of each session. The idea is to provide an incentive for continuous learning during the semester. The lecture slides and Module Introduction Session will help you to prepare for this (MS Teams). You will receive 1 point for each quiz that you pass successfully (i.e., a maximum of 10 points throughout the semester). Students who pass the Short Module Quiz (50% passing grade) are also eligible to submit Module Checks for the respective module and receive additional points.

III. Final Exam: Five transfer questions based on the theories, concepts, and models introduced in the CL2

• The Module Introduction Sessions provide you with the theories, concepts, and models needed to excel in the Final Exam.
• The Deepening Sessions provide you with training opportunities to sharpen your analytical and problem-solving skills required to excel in the Final Exam.
• Final Exam grading:
  • 100 points in total,
  • 20 points for each question,
  • 50 points passing grade.

Please make sure that you participate in the first unit (March 9, 2021 from 10:00 to 11.45) – here we will explain the concept in detail.

There are three components for grading: Short Module Quizzes, Module Checks and Final Exam.

• Short Module Quizzes to qualify for Training Sessions (up to 1 point each = up to 10 points in total)
• Module Checks during Deepening Sessions (up to 5 points each = up to 15 points in total)
• In sum a maximum of 25 bonus points
• Final exam (up to 100 points)
• Total attainable points: 125 (but we will use the grading scale of 0 to 100)

Please note: you need to have attained at least a passing grade in the Final Exam (i.e., 50 points) to pass the CL2.

The exam will be held on 15 June 2021.

The repeat exam will take place on 21 September 2021 and will follow the same principal rules as the exam in June 2021.

students of the specialization "Entrepreneurship and Innovation" (no sequencing)