This course will cover the following topics:

• The reality of a global market place
• Markets in different stages of development: from economically developed to emerging and bottom-of-the-pyramid markets
• Assessing the international environment across markets (e.g., PEST)
• Market assessment and selection
• Market entry alternatives
• Global Market Segmentation - Targeting - Positioning
• The Global Marketing Mix
• Balancing standardization vs. adaptation of the global marketing mix
• contemporary topics in global marketing

The course "Foundations in International Marketing Management" is closely linked to the course "Applications in IMM". While the "Foundations" course will provide the students with a fundamental understanding of key challenges and concepts in global marketing, these concepts will be applied in the "Applications" course using a computer-based international marketing simulation.

Students will learn how to ...

• evaluate core concepts in international marketing for their applicability to managerial challenges across industries and countries
• assess the value of emerging concepts for the overall international marketing framework
• learn to apply key concepts in international marketing to specific company/market situations
• identify research methods to solve specific challenges in international marketing through relevant secondary data sources
• structure and restate complex international marketing challenges
• gather and filter information efficiently and effectively on a specific research topic
• learn to organize teamwork efficiently and effectively
• reflect on others' and one's own role in a team
• evaluate the individual learning and development progress
• develop critical thinking
• defend developed arguments orally and in writing 
• structure material in to a coherent line of arguments and present it in a concise way
• not only learn how to communicate information, but also develop creative ideas to get the message across
  

As you may know, we will unfortunately not have the pleasure to meet in person at the WU campus. BUT I will definitely enjoy working with you regardless of the circumstances. 

You can miss 10% of the course (or 2,5 hrs). Please let me know upfront. For the two sessions in April, I still left "rotation mode" in the syllabus, which means that we could potentially come back to campus. I know that some of you might not be in Vienna at all, so let's see. Also the university has not announced its policy for the time after March. We will discuss this in class, once the situation has become clear.

• Lectures- Guest speakers
• Case Studies- Research exercises
• Interactive in-class discussion accompanied by videos and presentations
• self-reflection through individual learning diaries

To be able to participate in this course, you have to have passed the entry exam successfully!

Individual Work:

• Your personal background - this assignment will not be graded, it needs to be uploaded in the assignment section by March 5, 2021, 18:00!!
• Look out of your window - this assignment will not be graded, it needs to be uploaded in the assignment section by March 7, 2021, 18:00!!
• Individual Learning Diary - this assignment will not be graded, needs to be submitted to receive a grade after the grades have been announced on learn@wu

• Peer Review: 5%
• Article Reviews: 20%
• Participation: 10%

Group Work:

• Gapminder Assignment: 5%
• Cases: 30%
• Digital Poster: 10%
• Oreo/Red Bull/Counterfeits (selected for your group): 5%
• Distribution Jigsaw 15%

Grading Scheme (Total 100pts):

100-90 pts - 1
89-80 pts - 2
79-70 pts - 3
69-60 pts - 4
below 60 - failed

There's an obligatory entry test for this course. Please note that you will not be able to participate in this course if you don't pass the entry exam. The students who do not pass the exam will be deregistered from the course.Language: The exam language is English. Registration for the exam: details are available at:http://www.wu.ac.at/imm/student_platform/bachelor/entry

Please log in with your WU account to use all functionalities of read!t. For off-campus access to our licensed electronic resources, remember to activate your VPN connection connection. In case you encounter any technical problems or have questions regarding read!t, please feel free to contact the library at readinglists@wu.ac.at.

Regular attendance in the class is mandatory, particularly in the first session, as groups will be formed etc. All information subject to change!

The IMM "Welcome Event" for our new IMM students will take place online on Monday, 1st March at 5 pm. Please make a noteof  this date in your calendar. The Zoom/Teams link will be sent to our new IMM students shortly before the event takes place.