Syllabus

Title
4433 Consumer Behavior
Instructors
John Price, MSc, MBA
Contact details
john.price@wu.ac.at
Type
PI
Weekly hours
2
Language of instruction
Englisch
Registration
02/18/21 to 02/21/21
Registration via LPIS
Notes to the course
Subject(s) Bachelor Programs
Specialization in Business Administration Course I (Basic Course) - Marketing and Consumer Research
Dates
Day Date Time Room
Monday 03/15/21 01:30 PM - 04:30 PM Online-Einheit
Monday 03/22/21 01:30 PM - 04:30 PM Online-Einheit
Monday 04/12/21 01:30 PM - 04:30 PM Online-Einheit
Monday 04/19/21 01:30 PM - 04:30 PM Online-Einheit
Monday 04/26/21 01:30 PM - 04:30 PM Online-Einheit
Monday 05/03/21 01:30 PM - 04:30 PM Online-Einheit
Monday 05/10/21 01:30 PM - 04:30 PM Online-Einheit
Monday 05/17/21 01:30 PM - 04:30 PM Online-Einheit

On this page:

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Contents

This course will cover the different faces of consumer behavior, including the psychological foundation of consumption decisions (i.e., motivation, comprehension, memory, attitudes, and emotions), the process of decision making (i.e., preference construction), and social influences on consumer behavior.

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Learning outcomes

Upon completion of the course, you should be able to do the following:

  1. Judge consumer research in the field.
  2. Analyse specific scientific facts and develop solutions independently.
  3. Look for relevant research and scientific publications.
  4. Read and present scientific research.
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Attendance requirements

Participation is mandatory. Students will not pass this course if they have more than two absences throughout the semester.  This includes online units.  Students must switch their video screens on in order to count as present in the online units.  In the event that a student accumulates more than two absences, it may be possible to make arrangements.

 
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Teaching/learning method(s)

Lecture, Presentations, Discussions

 

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Assessment

There will be two examinations in the course, each worth 35 points for a total of 70 points, and an in-class presentation of a scientific paper on consumer research worth 30 points.

In order to successfully complete the course, students need at least 60 points (60%).

The following grading scheme will be applied to the course:

0 - 59 Points:   nicht genügend (grade '5')

60 - 69 Points: genügend (grade '4')

70 - 79 Points: befriedigend (grade '3')

80 - 89 Points: gut (grade '2')

90 - 100 Points: sehr gut (grade '1')

Students missing more than 25% of the class will not receive a mark.

Active participation is expected and regular attendance is obligatory.

 

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Prerequisites for participation and waiting lists

Voraussetzung zur Teilnahme am Kurs 1 ist die Aufnahme in unsere SBWL. Der Einstiegstest (in DEUTSCHER Sprache) findet am Dienstag, 9.2.2021 um 17.30 Uhr ONLINE statt. Die Anmeldung im System ist unter der Kursnummer 5038 Einstieg in die SBWL möglich. 

Bei Aufnahme in unsere SBWL muss der Kurs 1 im gleichen Semester absolviert werden!

 

 

 

 

 

 

 

 

 

 

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Readings
1 Author: Solomon, Michael R.
Title:

Buying, Having, and Being

Publisher: Pearson
Edition: 11th global edition
Remarks: Access to e-book through MyLearn
Year: 2015
Content relevant for class examination: Yes
Recommendation: Essential reading for all students
Type: Book
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Availability of lecturer(s)

 

 

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Other

Last edited: 2021-03-13



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