The International Business Projects reinforce the CEMS partnership between universities and companies in jointly shaping international management education. The course is designed as a real life learning experience for students. It provides students with a unique opportunity to gain insights into corporate practice. International student teams solve a real business, strategy and/or management problem as a one-term activity tutored by university faculty and the company.

Corporate Partner:                        ABB Asea Brown Boveri Ltd.

Corporate Partner Project Title:    ABB Smarter Factory 2025

The aims of the course are to:

• investigate and structure a complex strategic management challenge that a company faces in its international market environment,
• conduct an in-depth analysis of the current status,
• provide alternative strategic solutions that are viable under the given organizational and financial constraints,
• propose a decision for the most promising solution, and
• support this decision with key arguments based on theoretical considerations and empirical findings.

Participants have to attend min. 80% of the sessions.

The course will be delivered in a hybrid mode. The first session of the course will take place in-person on campus, for the remaining sessions participants and faculty meet remotely in synchronous online sessions (MS Teams), all of which are mandatory.

This business project uses a combination of discussions with company representatives, feedback sessions, presentations, group coaching and feedback, as well as individual/group work outside the classroom. Groups of students will be formed in the kick-off session.

In a first kick-off session with supervising faculty, the challenges and milestones of the real-life international strategy and/or management case are outlined. At the same time, students are familiarized with the guiding principles of project work, with the project plan and rules in handling supervising faculty/corporate partner interaction.

After familiarizing the students with the international strategy and/or management challenge, contact with the corporate partner is established. In a plenary session, the corporate partner outlines the business challenge from their perspective and provides useful input into the business, the market situation, and the specific challenge to be dealt with.

Subsequently, groups of students work on their assigned real-life international strategy and/or management case the firm is currently facing. Groups collect relevant data through secondary and primary (qualitative and/or quantitative) market research. Based on these analyses, recommendations for the specific international strategy and/or management challenges are prepared and substantiated through theory and market research results.

Throughout the process, various feedback loops (in coaching sessions with the individual faculty supervising group work, in plenary sessions with all groups/academic supervisors (mid-term presentation), or in coaching and feedback sessions with the corporate partner) are installed to make sure that students are on the right track and get the input needed in each project phase.

Results are presented to the corporate partner at the end of this process. The verbal and printed presentations will be assessed. Students will have to actively participate in class, hold group presentations and summarize their findings in a final report.

It is the express policy of the class that no late assignments will be accepted under any circumstances. As this course format heavily relies on personal interaction between students, corporate partner, and faculty, presence in sessions is mandatory

Assessment

Assessment is based on the quality of the mid-term presentation and end-term presentation, the participation during the classes, group members’ peer rating, and the final report. The minimum score to pass the course is half of the highest score for each of these elements.

Students will be assessed on their ability to

• understand and analyze international strategy and/or management challenges,
• use appropriate analytical techniques and deliver relevant market research information,
• present results in high quality.

This implies an ability to work in teams. Students failing to participate in their teams will lose the marks for that piece of work and thereby fail the entire course.

Group level (70%)

- Tentative presentation (20%)

- Final company presentation (30%)

- Final report (20%)

Individual level (30%)

- Peer review (10%)

- Participation (20%)

Only CEMS MIM students are eligible to tak ethis course. 10 students make a course viable at MSc Level unless Special circumstances prevail. If fewer than 10 students Register, the course will not run

Consultation

Univ. Prof. Dr. Jan Hendrik Fisch is your faculty coach
E-Mail: jan.fisch@wu.ac.at, Tel. +43 676 82135121

Mrs. Ursula Zeller-Nürnberger provides administrative support for this course
E-Mail: ursula.zeller-nuernberger@wu.ac.at, Tel: 01 31336 5120

All matriculated students automatically receive an e-mail account from the University. This is known as a student’s WU email account, and the email address is of the form: h1234567@wu.ac.at. Students can access their emails via a direct web interface, allowing access from most web browsers virtually anywhere on the internet.

The Institute and other University services such as the Library and CEMS office will use this email address (only) to contact you. You should therefore check this email account frequently and regularly. Should you wish to read your email on an account other than your WU email account, you should enable an email auto-forward from your WU account to this other address by following the advice on the IT Services (ZID) web pages: http://www.wu.ac.at/zid

The course website can be found on the Learn@WU system, which you can access through the WU Student portal (https://learn.wu.ac.at/). You will be able to find a copy of this course outline, course handouts, announcements, etc. It is important that you regularly check the Learn@WU system in order to keep up to date with the course. Course instructors and secretaries will use the system Learn@WU Mail function to send out important announcements to the whole class. It is vitally important that you check your WU mailbox regularly or set it up so that it forwards messages automatically to your regular e-mail account