Full attendance of all three sessions of this seminar is mandatory. Students who miss a seminar without explanation in advance will get "no-show" in CEMS database.
Syllabus
Title
5120 Skill Seminar with Henkel: Brand Essentials and Game Changing Strategies
Instructors
Orsolya Wintsche
Type
AG
Weekly hours
1
Language of instruction
Englisch
Registration
03/15/21 to 03/15/21
Registration via LPIS
Registration via LPIS
Notes to the course
Subject(s) Master Programs
Dates
| Day | Date | Time | Room |
|---|---|---|---|
| Friday | 04/16/21 | 01:00 PM - 03:30 PM | Online-Einheit |
| Thursday | 04/22/21 | 03:00 PM - 05:30 PM | Online-Einheit |
The seminar will be conducted by Henkel
The topic is: Brand Essentials and Game Changing Strategies
What you can expect:
What is behind a successful brand and how to build a strong brand equity?
What are the rules of the game in the different markets and how can you challenge and re-invent these rules?
During the Skill seminar we will look at a set of game changing strategies and also bring examples for each one.
In the next step you will receive a briefing for a Case Study where you can work out in groups one or more of these game changing strategies on an actual Henkel business situation.
Last edited: 2021-01-28
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