This course focuses on research in the area of interactive marketing & social media, which is typically located at the interface of marketing and information systems. It focuses on radically new technologies in marketing such as real-time bidding & programmatic buying as well as retargeting, customer journey analysis, and search engine advertising.

Upon completion of the course participants will be able to:

1. define a research problem in the area of interactive marketing & social media that is novel, non-trivial to solve, and relevant and outline the contribution of the paper;
2. solve their research questions empirically using large amounts of data (the area of interactive marketing & social media is a big data domain);
   
3. present results at scientific conferences;
4. write-up and polish the paper;
5. manage the review process.

You need to attend at least 80% of all classes to pass the course (no matter online or physical session). In our online sessions, we expect active participation and the camera being turned on.

Note that this course benefits from the chance to engage with other PhD students and obtain additional perspectives.

1. Preparation and active participation (10%);
2. Quality of own presentations with regard to scientific quality and presentation skills (70%);
3. Quality of contribution in reviewing scientific work (20%).

For this course we have the following scale:

• < 60%                                fail (5)
• 60% bis 69,99%               sufficient (4)
• 70% bis 79,99%               satisfactory (3)
• 80% bis 89,99%               good (2)
• >= 90%                             excellent (1)

• Admission to doctoral or PhD program
• Topical fit (if in doubt, please contact Prof. Dr. Abou Nabout)

Prof. Dr. Nadia Abou Nabout; nadia.abounabout@wu.ac.at; +43 1 31336 4900