Grading:
The grading scheme is structured as follows:
- Fail: less than 60 points
- Sufficient: 60 points or more
- Satisfactory: 70 points or more
- Good: 80 points or more
- Excellent: 90 points or more
The following number of points can be achieved with each of the performance components:
- Final exam: 55 points
- Team challenge: 35 points
- Participation in class: 10 points
Final exam: Written exam that comprises all lecture contents.
Practice team challenge: Students will work in groups on a practically-oriented project in cooperation with a company focussing on several digital marketing aspects. Students will get the opportunity to apply theoretical knowledge in practice and use software tools relevant for marketing practice (e.g. website builder).
Students can earn up to 3 bonus points if they voluntarily participate in a research study series at the Department of Marketing. The studies usually take place in the lab facilities on campus or online and take up to 60 minutes to complete.