Syllabus

Title
6128 Quantitative and Qualitative Methods I
Instructors
Assoz.Prof PD Stefanie Peer, Ph.D., Mag. Cornelia Reiter, M.A.
Type
PI
Weekly hours
4
Language of instruction
Englisch
Registration
02/08/21 to 02/26/21
Registration via LPIS
Notes to the course
This class is only offered in summer semesters.
Subject(s) Master Programs
Dates
Day Date Time Room
Wednesday 03/03/21 10:00 AM - 12:00 PM Online-Einheit
Friday 03/05/21 10:00 AM - 12:00 PM Online-Einheit
Wednesday 03/10/21 10:00 AM - 12:00 PM Online-Einheit
Friday 03/12/21 10:00 AM - 01:00 PM Online-Einheit
Wednesday 03/17/21 10:00 AM - 12:00 PM Online-Einheit
Friday 03/19/21 10:00 AM - 12:00 PM Online-Einheit
Wednesday 03/24/21 10:00 AM - 12:00 PM Online-Einheit
Friday 03/26/21 10:00 AM - 12:00 PM Online-Einheit
Wednesday 04/14/21 10:00 AM - 12:00 PM Online-Einheit
Friday 04/16/21 10:00 AM - 12:00 PM Online-Einheit
Wednesday 04/21/21 10:00 AM - 12:00 PM Online-Einheit
Friday 04/23/21 10:00 AM - 12:00 PM Online-Einheit
Wednesday 04/28/21 10:00 AM - 12:00 PM Online-Einheit
Friday 04/30/21 10:00 AM - 12:00 PM Online-Einheit
Wednesday 05/05/21 09:00 AM - 12:00 PM Online-Einheit
Friday 05/07/21 10:00 AM - 12:00 PM Online-Einheit
Wednesday 05/12/21 09:00 AM - 12:00 PM Online-Einheit
Friday 05/14/21 10:00 AM - 12:00 PM Online-Einheit
Wednesday 05/19/21 09:00 AM - 12:00 PM Online-Einheit
Friday 05/21/21 10:00 AM - 12:00 PM Online-Einheit
Wednesday 05/26/21 10:00 AM - 12:00 PM Online-Einheit
Contents

This course provides an introduction to qualitative and quantitative research methods and will provide information on 1) methodological underpinnings of research methods and research designs 2) different methods 3) use of statistical software 4) applications to test data, and finally 5) the combination of quantitative and qualitative approaches in a fruitful manner.

Topic-wise, this course has an emphasis on empirical applications in mobility and transport. As discrete choices (for instance between transport modes; between different policies) play an important role here, the quantitative part of the course will focus on the estimation of discrete choice models using the new R package Apollo. The qualitative part will emphasize the user perspective on transport and mobility and provide research strategies to assess this perspective.

Besides becoming acquainted with qualitative and quantitative research methods, students will learn to critically reflect on applications of these methods, thereby building a foundation for the development of own research projects in the winter term.

Learning outcomes

After successful completion of this introduction, students will be able to:

General:

- understand different research methods and strategies

- know how to use various tools for empirical analysis

- understand the significance of quantitative as well as qualitative empirical research 

- critically reflect on quantitative and qualitative methods (as for instance used in published empirical studies)

- gain familiarity with methods frequently used in the area of mobility and transportation

Qualitative part:

- get to know the components of a research process

- apply qualitative sampling strategies

- design an interview guideline

- reflect on research ethics

Quantitative part: 

- gain a good understanding of discrete choice models (relevance, potential data sources, interpretation of results, etc.)

- use statistical methods for the analysis of discrete choice data

- use various software packages: this course will mostly use R

 

Attendance requirements

Students are required to attend at least 80% of the course sessions. For most sessions, it will be possible to participate remotely. If you miss a class, please inform us in advance!

The course will take place in hybrid mode.

Teaching/learning method(s)

Lectures, discussions, student presentations, computer tutorials, use of statistical software packages

Assessment

Students are expected to:

  1. participate in all courses (80% attendance of the class is required! If you miss a class, please inform us in advance)
  2. complete the qualitative and quantitative individual assignments
  3. complete the qualitative and quantitative open book tests

Grading is based on your contributions in the quantitative and qualitative part:

  • Qualitative part: in class contributions: 10 pts
  • Qualitative part: assignments: 20 points
  • Qualitative part: exam: 20 points
  • Quantitative part: in class contributions: 10 pts 
  • Quantitative part: assignments: 20 points
  • Quantitative part: exam: 20 points

Overview:

  • In class contributions, oral presentations:  20%
  • Assignments 40%
  • Exams: 40%

Overall, 100 points can be reached. Minimum points for each grade are as follows:
5    -
4    61
3    71
2    81
1    91

 

Readings
1 Author: Train Kenneth
Title:

Discrete Choice Methods with Simulation


Publisher: Cambridge University Press
Edition: 2nd ed.
Remarks: Available on the author's homepage for free: https://eml.berkeley.edu/books/choice2.html
Year: 2012
Recommendation: Reference literature
Type: Book
2 Author: Flick, Uwe
Title:

An introdcution to qualitative research


Publisher: Sage
Edition: 6th
Year: 2018
Recommended previous knowledge and skills

Prior experience with the estimation of basic statistical models is recommended, but not mandatory.

Availability of lecturer(s)

cornelia.reiter@wu.ac.at

stefanie.peer@wu.ac.at

Other

Assignments and exams

Quantitative Assignments 

  • Assign. 1: Home assignment (10 points) – individual tasks; submit on Learn@WU until May 17, 2021 (11pm)
    • Estimation of a multinomial logit model based on computer lab session on May 12
  • Assign. 2: Home assignment (10 points) – individual task; submit on Learn@WU until May 24, 2021 (11pm)
    • Estimation of advanced choice models based on computer lab session on May 1
  • Exam: Open Book Test (handwritten) for 1 hour (20 points) on May 21, 202

Qualitative Assignments 

  • Assign. 1: Presentation: (10 points) a (team) presentation of about 10 minutes in sum!
    • Students present the main aspects of a methodological text or a journal article discussing a qualitative research project. You focus on research question, research objectives, sampling, methodology and method, the role of the researcher and level and type of findings. 
    • You are prepared to illustrate the respective topic of the seminar unit with your example
  • Assign. 2: WORKSHOP (10 points): students in a team will give a short 10-15 min presentation of the methods’ they have chosen to apply        
    • provide a transcript (interview, focus group etc.) or observational protocol
    • reflect about your experiences in the field 
    • In the Course: write a memo
  • Exam: Open Book Test (handwritten) for 1 hour, answer 5 open questions (20 points)
Unit details
Unit Date Contents
1 03.03.2021

Content:

Introduction

How to combine qualitative and quantitative methods in mixed methods research?

Literature: 

Creswell, J. & Plano C., V. L (2011). Designing and Conducting mixed methods research. Thousand Oaks, Calif: Sage; 2011, Chapter 1; 4

2 05.03.2021

Content: 

What is qualitative research? 

The perspective of the participants.

What data can we generate/analyze in qualitative research? 

What are the results (products) of qualitative research? 

Literature (obligatory): 

Gray, D.E. (2009). Doing research in the real world. Sage: London, Chapter 2: Theoretical perspectives and research methodologies, pp. 15-38 (Overview).

Literature (recommended):

Strauss, A. & Corbin, J. (1990). Basics for qualitative research: grounded theory procedures and techniques. Los Angeles a.o.: Sage, Introduction, p. 1-17; Getting Started, p. 33-40.

Denzin, N.K. & Lincoln, Y.S. (2013). Introduction. The Discipline and Practice of Qualitative Research. In: N. Denzin & Y.S. Lincoln, The Sage Handbook of Qualitative Research. Los Angeles ao: Sage, p. 1-19

3 10.03.2021

Content: 

The qualitative research process

Iterative vs. linear research process 

Guiding principles for qualitative research 

Sampling strategies in qualitative research 

Literature (obligatory): 

Berger, R. (2015). Now I see it, now I don’t: researcher’s position and reflexivity in qualitative research. Qualitative Research, 15(2), 219–234. https://doi.org/10.1177/1468794112468475

Article that can be chosen for presentation

Sattlegger, L. & Rau, H.  (2016). Carlessness in a car‐centric world: A reconstructive approach to qualitative mobility biographies research, Journal of Transport Geography (53), 22-31 https://doi.org/10.1016/j.jtrangeo.2016.04.003.

Literature (recommended):

Flick, Uwe (2018). Criteria in qualitative research. In: Uwe Flick, Managing Quality in qualitative research. Los Angeles a.o.: Sage, pp.25-39.

Strauss, Anselm & Juliet, Corbin (1995). Basics for qualitative research: grounded theory procedures and techniques. Los Angeles. a.o.: Sage. 

Sampling Strategies: 

Palinkas, L. A. (2015). Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research. Administration and Policy in Mental Health and Mental Health Services Research, 4,  533–544. DOI 10.1007/s10488-013-0528-y

Strauss, A. & Corbin, J. (1990). Basics for qualitative research: grounded theory procedures and techniques. Los Angeles a.o.: Sage: Chapter: Theoretical Sampling, 176-193.

Mores, J. M. (2007). Sampling in Grounded Theory. In: Antony Bryant, Kathy Charmaz (Eds.), The Sage Handbook of Grounded Theory. Los Angeles a. o. : Sage, 229-244.

4 12.03.2021

Content: 

The qualitative interview

Different approaches of qualitative interviews

Which type of interview fits which research purpose/question?

Articles that can be chosen for presentation: 

Basmajian, C. “Turn on the radio, bust out a song”: the experience of driving to work. Transportation 37, 59–84 (2010). https://doi.org/10.1007/s11116-009-9220-1. (Narration)

Lisa Davison, Marcus Enoch, Tim Ryley, Mohammed Quddus, Chao Wang, (2012). Identifying potential market niches for Demand Responsive Transport, Research in Transportation Business & Management 3, 50-61. https://doi.org/10.1016/j.rtbm.2012.04.007. (interviews with experts)

Lubin, A., & Feeley, C. (2016). Transportation Issues of Adults on the Autism Spectrum: Findings from Focus Group Discussions. Transportation Research Record, 2542(1), 1–8. https://doi.org/10.3141/2542-01 (focus groups)

Literature (recommended): 

Roulston K, deMarrais K, Lewis JB. Learning to Interview in the Social Sciences. Qualitative Inquiry. 2003;9(4):643-668. doi:10.1177/1077800403252736 

Roulston, K & Choi, M. (2018). Qualitative Interviews. In: Flick, U. The Sage handbook of qualitative data collection, Los Angeles ao.: Sage. 233-249.

Bogner, Alexander; Littig, Beate; Menz, Wolfgang (2009). Interviewing Experts. Basingstoke: palgrave: Macmillan. 

Scheibelhofer, Elisabeth (2008). Combining Narration‐Based Interviews with Topical Interviews: Methodological Reflections on Research Practices, International Journal of Social Research Methodology, 11(5), 403-416, DOI: 10.1080/13645570701401370

Legard, R., Keegan, J., &. Ward, K. (2003). In-depth interviews. In J. Ritchie & J. Lewis (Eds.), Qualitative
research practice. Thousand Oaks, CA/London: Sage, 138–168.

Johnson, J. M. (2002). In-depth interviewing. In J. F. Gubrium & J. A. Holstein (Eds.), Handbook of
interview research: Context and method. Thousand Oaks, CA: Sage, 103–119.

5 17.03.2021

Content: 

Focus groups

Online focus groups

Participant Observation, Ethnography

Articles that can be chosen for presentation: 

Justin Spinney (2011) A Chance to Catch a Breath: Using Mobile Video Ethnography in Cycling Research, Mobilities, 6:2, 161-182, DOI: 10.1080/17450101.2011.552771 (Video-Observation)

Soliz, Aryana (2021). Divergent infrastructure: Uncovering alternative pathways in urban velomobilities, Journal of Transport Geography, 90. https://doi.org/10.1016/j.jtrangeo.2020.102926. (participant observation)

Alan Latham, Michael Nattrass, Autonomous vehicles, car-dominated environments, and cycling: Using an ethnography of infrastructure to reflect on the prospects of a new transportation technology, Journal of Transport Geography  81. https://doi.org/10.1016/j.jtrangeo.2019.102539. (ethnography)

Literature (recommended): 

Qualitative Observation: 

Adler, P. & Adler, P. (1994). Observational Techniques. In: N. Denzin and Y. S. Lincoln (Eds.), Handbook of qualitative research. Thousand oaks a.o.: Sage, 377-392. 

Participant Observation:

Spradley, J. D. (1980). Participant Observation. Forth Worth: Harcourt Brace.

Atkinson, P. & Hammersley, M. (1994). Ethnography and participant observation. In: N. Denzin and Y. S. Lincoln (Eds.), Handbook of qualitative research. Thousand oaks a.o.: Sage248-261.

Ethnography

Hammersley, M. & Atkinson, P. (2007) Ethnography. Principles in pratice. London & New York: routledge.

Focus Groups:

Morgan, D. L. (2012). Focus groups and social interaction. In: J. F. Grubium, J. A. Holstein, A. B. Marvasti, & K. D. McKinney (Eds.) The SAGE handbook of interview research. The complexity of the craft, 161-176.

Morgan, D. L. & Hoffman, K. (2018). Focus Groups. In: U. Flick (Ed.) The SAGE handbook of qualitative data collection, London a.o.: Sage, 250-263.

Hydén L-C; Bülow PH  (2003): Who's talking: drawing conclusions from focus groups—some methodological considerations, Int. J. Social Research Methodology, 6:4, 305-321 DOI:10.1080/13645570210124865

Kitzinger, J. (2005): Focus group research: using group dynamics to explore perceptions, experiences and understandings In: Holloway, I. (2005). Qualitative Research in Health Care. Maidenhead: McGraw-Hill Education, 56-70. 

Online Focus Groups:

Abrams, Katie M.; Gaier, Ted J. (2017): Online Focus Group. In The Sage Handbook of online research methods. Los Angeles  u.a. SAGE, 435-450. 

Woodyatt, C. R.; Finneran, C. A.; Stephenson, R. (2016): In-Person Versus Online Focus Group Discussions: A Comparative Analysis of Data Quality. Qualitative Health Research. 26(6) 741–749

6 19.03.2021

Content: 

Data Analysis:

Quality in qualitative data analysis

Interpretation, hermeneutics 

Grounded theory 

(Memo writing)

Articles that can be chosen for presentation:

Lueger, Manfred; Sandner, Karl, Meyer, Renate & Hammerschmid, Gerhard (2005). Contextualizing Influence Activities: An Objective Hermeneutical Approach, p. 1145-1168.

Silva, C., Moeckel, R., & Clifton, K. (2020). Proof of Concept for a Grounded Theory Approach to Understanding Interactions Occurring on Bicycle Facilities. Transportation Research Record, 2674(10), 94–104. https://doi.org/10.1177/0361198120943588

Anna Nikolaeva, Marco te Brömmelstroet, Rob Raven, James Ranson, (2019). Smart cycling futures: Charting a new terrain and moving towards a research agenda, Journal of Transport Geography 79. https://doi.org/10.1016/j.jtrangeo.2019.102486.

Literature (recommended): 

Hermeneutics

Reicherts, Jo (2004): Objective Hermeneutics and Hermeneutic Sociology of Knowledge. In Flick et al (Ed.) A Companion to qualitative research. 2004, Sage

Grounded Theory:

Charmaz, K. (2011). Constructing grounded theory. London: Sage. (chapters Coding, Memo-writing)

Bryant, Antony; Charmaz, Kathy (2007). Introduction. Grounded Theory Research: Methods and Practices. In: A. Bryant, K. Charmaz (Eds.), The Sage Handbook of Grounded Theory. Los Angeles a. o. : Sage, 1-28. 

Kelle, U. (2007). The development of categories: different approaches in Grounded Theory. In: A. Bryant, K. Charmaz (Eds.), The Sage Handbook of Grounded Theory. Los Angeles a. o. : Sage, 191-213.

Lempert, L. B. (2007). Asking questions of the data: memo writing in the grounded theory tradition. In: A. Bryant, K. Charmaz (Eds.), The Sage Handbook of Grounded Theory. Los Angeles a. o. : Sage, 245-264.

Strauss, Anselm & Juliet, Corbin (1990): Basics for qualitative research: grounded theory procedures and techniques. Los Angeles a.o.: Sage. .Chapters: Open/axial/selective coding and Memo-writing

Glaser, Barney G.; Strauss, Anselm, 1967: The Discovery of Grounded Theory. Strategies for Qualitative Research. Chicago u.a.: Aldine Publishing Company.

7 24.03.2021

Content: 

Data Analysis:

- Qualitative content analysis

- Computer based Qualitative Analysis

Articles that can be chosen for presentation:

Lopez Jaramillo, O., Stotts, R., Kelley, S., & Kuby, M. (2019). Content Analysis of Interviews with Hydrogen Fuel Cell Vehicle Drivers in Los Angeles. Transportation Research Record, 2673(9), 377–388. https://doi.org/10.1177/0361198119845355 

Weber, F., Juschten, M., Fanninger, C., Brandenburg, C., Jiricka-Pürrer, A., Czachs, C., & Unbehaun, W. (2018). ‘Sommerfrische’in Times of Climate Change: A Qualitative Analysis of Historical and Recent Perceptions of the Term. In Contemporary Challenges of Climate Change, Sustainable Tourism Consumption, and Destination Competitiveness. Emerald Publishing Limited.

Literature (obligatory): 

Content Analysis:

Schreier, Margit (2012). Introduction: What is content analysis? In: Margit Schreier, Qualitative content analysis in practice, 1-19. 

Schreier, Margit (2014). Qualitative Content Analysis. In: Uwe Flick, The Sage Handbook of qualitative Data analysis. Los Angeles a.o.: Sage, 170-183

8 26.03.2021

Content: 

Research ethics

Preparing for methods application

Literature (obligatory): 

Iphofen, R. (2009). Ethical decision-making in social research. Hants: Palgrave Macmillan Basingstoke. Chapter 1: The problem in ethical decision-making in social research, pp. 1-17

Articles that can be chosen for presentation: 

Articles about research ethics; depends on students interest

Literature (recommended):

The EU General Data Protection Regulation (GDPR), in particular Art. 6 para. 1 lit. a (consent) and Art. 9 para. 2 lit. j (research purposes in the public interest) 

9 14.04.2021

Content: 

Qualitative workshop 

To Do: 

Students present their experiences in applying methods. They bring along their transcripts, observation protocols, Interview guides, method reflections…

We will analyze qualitative material in groups

Literature: 

methods' application 

10 16.04.2021

Content: 
Qualitative workshop 

To Do: 

Students present their experiences in applying methods. They bring along their transcripts, observation protocols, Interview guides, method reflections…

We will analyze qualitative material in groups

Literature: 

methods' application 

11 21.04.2021

Open Book Test 

12 23.04.2021

Content:

From qualitative to quantitative research: advantages and disadvantages of each method 

Some Examples: 

Lienhoop, N. (2018). Acceptance of wind energy and the role of financial and procedural participation: An investigation with focus groups and choice experiments. Energy Policy, 118, 97-105.

Kolarova, Viktoriya. "Exploring the elements and determinants of the value of time for manual driving and autonomous driving using a qualitative approach." Transportation research record (2020): 0361198120953770.

Powe, N. A., Garrod, G. D., & McMahon, P. L. (2005). Mixing methods within stated preference environmental valuation: choice experiments and post-questionnaire qualitative analysis. Ecological economics, 52(4), 513-526.

13 28.04.2021

Content:

Introduction to quantitative methods

Topics Covered: 

  • What is quantitative research?
  • Qualitative vs. quantitative research (methods)
  • Some terminology
  • Hypothesis testing
  • Types of quantitative research

Literature: 

  • Babbie, E.R. The Practice of Social Research. 12th ed. Belmont, CA:Wadsworth Cengage, 2010 
  • Huntington-Klein, N. (2021) The effect - an introduction to research design and causality: https://www.nickchk.com/book/The_Effect_DRAFT_DO_NOT_REHOST.pdf
  • MacDonald, S., & Headlam, N. (2008). Research Methods Handbook: Introductory guide to research methods for social research. Centre for Local Economic Strategies. URL: https://www.cles.org.uk/wp-content/uploads/2011/01/Research-Methods-Handbook.pdf
  • Muijs, Daniel. Doing Quantitative Research in Education with SPSS. 2nd edition. London: SAGE Publications, 2010.
  • Patel, P. (2009, October). Introduction to quantitative methods. In Empirical Law Seminar (Vol. 14). URL: http://hls.harvard.edu/content/uploads/2011/12/quantitative_methods.pdf
     

 

14 30.04.2021

Content: 

Introduction to regressions with continuous and discrete dependent variables

Topics Covered: 

  • Introduce main concepts of regression analysis in the context of regression analysis using OLS
  • (Intuitive) introduction to discrete models


Literature: 

Huntington-Klein, N. (2021) The effect - an introduction to research design and causality, Chapter 13: https://www.nickchk.com/book/The_Effect_DRAFT_DO_NOT_REHOST.pd

Telling Stories with Data: https://www.tellingstorieswithdata.com/its-just-a-linear-model.html#overview

Koster, H.R.A (2019). Discrete choice for spatial economics. https://www.urbaneconomics.nl/wp-content/uploads/2020/11/Discrete-Choice-syllabus.pdf

15 05.05.2021

Content: 

Computer Lab: Introduction to R, data management, descriptive statistics

Literature:

Wickham, H.& Grolemund, G. (2017). R for data science: https://r4ds.had.co.nz/index.html

Resources at WU: 

  1. R Tutorial: https://gitlab.com/r-students-WU/tutorial-winter-2020
  2. R Course by the Institute for Interactive Marketing and Social Media: https://imsmwu.github.io/MRDA2019/_book/index.html
16 07.05.2021

Content: 

Introduction to discrete choice modelling 

Literature (obligatory): 

Train, K. E. (2009). Discrete choice methods with simulation. Cambridge university press. Ch. 3

Topics Covered: 
What are discrete choice models?
Why/when/how to use them? 


Literature: 

Train, K. E. (2009). Discrete choice methods with simulation. Cambridge university press. Ch. 1, 2 and 3 https://eml.berkeley.edu/books/choice2.html

https://www.urbaneconomics.nl/wp-content/uploads/2020/11/Discrete-Choice-syllabus.pdf

Examples: 

Mouter, N., Cabral, M. O., Dekker, T., & van Cranenburgh, S. (2019). The value of travel time, noise pollution, recreation and biodiversity: A social choice valuation perspective. Research in Transportation Economics, 76, 100733.

Chorus, C., Sandorf, E. D., & Mouter, N. (2020). Diabolical dilemmas of COVID-19: An empirical study into Dutch society’s trade-offs between health impacts and other effects of the lockdown. PloS one, 15(9), e0238683.

Gaker, D., Vautin, D., Vij, A., & Walker, J. L. (2011). The power and value of green in promoting sustainable transport behavior. Environmental Research Letters, 6(3), 034010.

Manaugh, K., Boisjoly, G., & El-Geneidy, A. (2017). Overcoming barriers to cycling: understanding frequency of cycling in a University setting and the factors preventing commuters from cycling on a regular basis. Transportation, 44(4), 871-884.

Unbehaun, W., Uhlmann, T., Hössinger, R., Leisch, F., & Gerike, R. (2014). Women and men with care responsibilities in the Austrian Alps: Activity and mobility patterns of a diverse group. Mountain Research and Development, 34(3), 276-290.

Stark, J., Frühwirth, J., & Aschauer, F. (2018). Exploring independent and active mobility in primary school children in Vienna. Journal of transport geography, 68, 31-41.

17 12.05.2021

Content:

Computer Lab: Estimation of MNL models

Literature/Resources: 

R package for discrete choice modelling: http://www.apollochoicemodelling.com/

To Do:

Assignment I (due 17.05.2021, 11pm)

18 14.05.2021

Content:

Discrete choice modelling: advanced discrete choice models

Literature: 

Train, K. E. (2009). Discrete choice methods with simulation. Cambridge university press. Ch. 4, 6, 8

Greene, W. H., & Hensher, D. A. (2003). A latent class model for discrete choice analysis: contrasts with mixed logit. Transportation Research Part B: Methodological37(8), 681-698.

19 19.05.2021

Content: 

Computer Lab: Estimation of advanced discrete choice models 

Literature/Resources: 

R package for discrete choice modelling: http://www.apollochoicemodelling.com/

To Do: 

Assignment II (due 24.05.2021, 11pm)

20 21.05.2021

Open Book Test 

21 26.05.2021

Content: 

Retrospection of qualitative and quantitative Methods

Potentials of Mixed Methods Design 

Collecting ideas and plans of students for research projects in Course II (winter semester) 

To Do: 

Think about your research interest for applied research in Course II

Last edited: 2021-04-27



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