0024 E&I Core Lecture 2
Univ.Prof. Dr.habil. Christopher Lettl
Contact details
Weekly hours
Language of instruction
09/21/21 to 09/26/21
Registration via LPIS
Notes to the course
Day Date Time Room
Tuesday 10/05/21 11:00 AM - 12:30 PM Online-Einheit
Tuesday 10/12/21 11:00 AM - 12:30 PM Online-Einheit
Tuesday 10/19/21 11:00 AM - 12:30 PM Online-Einheit
Wednesday 10/27/21 11:00 AM - 12:30 PM Online-Einheit
Tuesday 11/02/21 11:00 AM - 12:30 PM Online-Einheit
Thursday 11/04/21 11:00 AM - 12:30 PM Online-Einheit
Tuesday 11/09/21 11:00 AM - 12:30 PM Online-Einheit
Thursday 11/11/21 11:00 AM - 12:30 PM Online-Einheit
Tuesday 11/16/21 11:00 AM - 12:30 PM Online-Einheit
Tuesday 11/23/21 11:00 AM - 12:30 PM Online-Einheit
Tuesday 11/30/21 11:00 AM - 12:30 PM Online-Einheit
Tuesday 12/07/21 11:00 AM - 12:30 PM Online-Einheit
Saturday 12/11/21 10:30 AM - 11:45 AM Online-Einheit
Tuesday 01/25/22 10:00 AM - 12:00 PM LC.-1.022 Übungsraum

Please register for either course 0024 or 1623 on LPIS. Registration for either of the two courses on LPIS is sufficient. You do not need to sign up for both courses.

Irrespective of which course you have signed up, the schedule of the CL2 is as follows:

Every week: Tuesday (only three exceptions, please see above the detailed schedule, LV 0024), 11:00 am – 12:45 noon

Once per semester per team (Group Seminar Session, please see above the detailed schedule, LV 1623): Tuesday, 12:45 noon – 02:30 pm


In this course, core theories and methods of entrepreneurship and innovation will be introduced and discussed. Together with Core Lecture 1, this course provides the theoretical basis for the Specialization Entrepreneurship and Innovation.

Central theories and methods will be introduced and discussed. In Core Lecture 2, these are mainly in the following areas:

‘Marketing and Commercialization of Innovation’

• Customer-oriented design

• Concept and acceptance testing

• Diffusion and adoption of innovation

• Positioning and marketing mix


‘Organization and funding innovation’

• Basic problems and foundations

• Stakeholders and roles

• Growth and development

• Innovation-friendly culture

• User innovation networks

• Business model innovation

• Funding innovation

Learning outcomes

Together with the first part, Core Lecture 2 will give an overview of the closely linked disciplines of entrepreneurship and innovation management. Central theories and models will be introduced and discussed. The two Core Lectures are the Specialization’s main courses:

- The rest of the course system in the Entrepreneurship and Innovation Specialization is based on the knowledge learned.

- It serves as a basis for the application-oriented project seminars.

- It provides students of the Entrepreneurship and Innovation Specialization with the ability to understand specific problems in a larger context.

Students will learn and understand important approaches, i.e. theories, methods, and empirical findings in the areas entrepreneurship and innovation in General: the marketing, organization, and funding of innovation. Students will be able to structure and solve complex problems in the field of entrepreneurship and innovation using existing theories, methods, and empirical findings, as well as to reasonably evaluate existing solutions. Students will also learn the following skills:

Social skills:

- Participating in different team work settings in order to solve problems/complete tasks

  Personal skills:

- Analyzing various perspectives of a given situation, for instance a practical innovation challenge, and developing suitable solution strategies

- Independently organizing their time and preparing for class each week

  Communication skills:

- Presenting and defending findings/solutions/ideas in a factual, logical and structured way

- Demonstrating argumentation skills (both verbally and in writing)

  Analytical and problem-solving skills:

- Analyzing real, multidimensional issues and developing solutions

- Identifying strengths, weaknesses, potentials, and risks

- Developing solutions and promoting innovation in organizations

By successfully completing the Core Lecture, students will be well prepared for the challenges of the upcoming practical and application-oriented projects in the Specialization’s application-oriented courses.

Attendance requirements

It is strongly recommended to attend all of the scheduled sessions. While entrepreneurial students are expected to make an independent and responsible decision, experience has shown that active participation is a crucial success factor.

Teaching/learning method(s)

The Core Lecture 2 consists of three major didactic components: The Module Introduction Session, the Exercise Session, and the Group Seminar Session. At the end of the semester there will be a Final Exam.

I. Module Introduction Session: A theory-focused lecture (on-demand video via MS Teams)

  • You are invited to watch the live Module Introduction Sessions via MS Teams on-demand at a time of your choosing. These instill an understanding of the theories, models, and concepts upon which the CL2 is based. Based on past experiences, you are strongly advised to watch these sessions before the respective Exercise Session / Group Seminar Session.

II. Implementation Session: An interactive session focused on training exam-relevant analytical and problem-solving skills (live via MS Teams)

  • The Exercise Session will be held live from 11:00 am – 12:30 noon via MS Teams.
  • To qualify for participation in the Implementation Session, you will need to take a Short Module Quiz on the respective module (the only multiple-choice tests in the SBWL – promised!) at 11:00 am, i.e., immediately at the commencement of each session. The idea is to provide an incentive for continuous learning during the semester. The lecture slides and Module Theory Session will help you to prepare for this (MS Teams). You will receive 1 point for each quiz that you pass successfully (i.e., a maximum of 10 points throughout the semester). The second benefit is that those students get the right to submit Module Checks to the respective module and get points (see below).
  • Structure of the Implementation Session:
    • Professor Lettl will explain an exemplary Module Check and a good answer. This will provide you with guidance on how to read, comprehend, and solve a Module Check.
    • You will then be provided with a Module Check question that allows you to earn further points.
      • You will have 15 minutes to write an individual answer to the Module Check question.
      • After 15 minutes, you have the opportunity to submit your individual answer (given you passed the Short Module Quiz successfully) for this session. For obvious reasons, the time to submit will be limited.
      • Each student may submit up to three solutions during the semester (via MS Teams), one in each third. Thus, there is a maximum of one submission for Modules 1 – 4, for Modules 5 – 8, and for Modules 9 – 10.  Please note that you are not allowed to submit a Module Check solution in the week of your Group Seminar Session.
      • The submissions will be graded with a maximum of 5 bonus points (i.e., a maximum of 15 points throughout the semester). Please adhere to fairness and integrity, as all submissions will be automatically checked by a plagiarism analysis software. You will get the grading and a feedback in the week after the submission.
    • Professor Lettl will provide you with insights on the question and meaningful ways of answering. The session will be interactive, and you are warmly invited to provide alternative answers and ask questions. In previous semesters, active and engaged students were successful in the Final Exam, whereas students who did not actively make use of this opportunity often failed the Final Exam. 

III. Group Seminar Session: An interactive session held in small groups of circa 8-11 students focused on the discussion of the respective Module and also past Modules of the Core Lecture (live on campus; classroom changes every week - so please check the WU course catalogue - LV 1623).

  • The Group Seminar Session will be held live on campus from 01:15 pm – 02:30 pm.
  • You will be assigned to a group of 8-11 students; each group will attend one Group Seminar Session.
  • Assignment of groups and Group Seminar Session slots will be random.
  • You can receive up to 10 points depending on your performance.
  • Please note that you are not allowed to submit a Module Check in the week of your Group Seminar Session.
  • Final Exam: Transfer questions based on the theories, concepts, and models introduced in the CL2.

  • Final Exam grading:
    • 80 points in total,
    • 16 points for each question,
    • 40 points passing grade.

The exam will be held on 11 December 2021 (offline in PC-rooms on WU Campus).

The repeat exam will take place on 25 January 2022 and will follow the same principal rules as the exam in December 2021.



  • Short Module Quizzes to qualify for Implementation Sessions (up to 1 point each = up to 10 points in total)
  • Module Checks during Implementation Sessions (up to 5 points each = up to 15 points in total)
  • Performance in Group Seminar Session (up to 10 points)
  • Attendance of and active participation Entrepreneurs Talk (3 points for each event = up to 9 points in total)
  • In sum a maximum of 44 points attainable outside of the exam
  • Final exam (up to 80 points)
  • Total attainable points: 124 (but we will use the grading scale of 0 to 100)

Please note: you need to have attained an overall course grade of at least 50 points, as well as at least a passing grade in the Final Exam (i.e., 40 points) to pass the CL2.

Prerequisites for participation and waiting lists

students of the specialization "Entrepreneurship and Innovation" (no sequencing)

Last edited: 2021-09-27