In this course, students are exposed to the most important aspects of a new business venture from an academic and practical perspective.
The course is structured along the process phases of:
- opportunity recognition/evaluation (ideation, market analysis, competition, etc.)
- strategic opportunity exploitation (strategy, business model, etc.)
- operational opportunity exploitation (finance, organization, marketing, etc.)
In workshops with industry experts and faculty members, students will get input on all these phases and develop a pitch deck for a new venture based on their own business ideas.