0373 E&I Zone 4: Steering Innovation Successfully
Alexander Staub, M.Sc., Carola Wandres, M.Sc.
Weekly hours
Language of instruction
09/20/21 to 09/22/21
Registration via LPIS
Notes to the course
Day Date Time Room
Thursday 10/21/21 09:00 AM - 06:00 PM D5.1.001
Friday 10/22/21 08:00 AM - 04:30 PM D5.0.002
Thursday 11/11/21 04:00 PM - 07:00 PM Online-Einheit
Friday 12/10/21 09:30 AM - 06:30 PM Online-Einheit

Steering innovation successfully— the ability to continuously generate and further develop new ideas is one of the most important organizational skills that separates successful companies from their less successful competitors. Innovation is the foundation of sustainable corporate success. A clear innovation strategy with precise processes along with innovation-friendly organization structures are the basic requirements for successful innovation management.

In the E&I Steering Innovation Successfully course, students learn and practice:

· Identifying and deriving innovation strategies based on defined framework conditions.

· Understanding innovation management processes in a line organization.

· Understanding and initially applying idea generation and evaluation methods.

· Understanding organizational forms and models that promote innovation and critically analyzing existing organigrams and job descriptions.

The course targets students with a sound understanding of the basics of innovation management who enjoy learning based on practical examples and real case studies.

Learning outcomes

After successfully completing the E&I Steering Innovation Successfully course, students will be able to:

· Demonstrate a comprehensive understanding and mastery of methods for deriving innovation strategies from a corporate strategy.

· Display in- depth knowledge of the most important steps in the idea generation and evaluation processes.

· Apply methods for anchoring innovation in an organization.

Attendance requirements

Students must attend at least 80% of all classes and events to successfully complete the course.

Teaching/learning method(s)

- Lectures including practical examples of innovation strategy, innovation processes, and innovative organizational forms

- Group work (case studies) on selected topics

- Final presentation


Grades will be based on the following assignments:

- Assessment of an individual chapter of the case study: 25% (individual  grade)

- Participation: 15% (individual grade)

- Case study findings including presentation: 60% (group grade)

Prerequisites for participation and waiting lists

The following students may register for the course:

· Students enrolled in the Entrepreneurship and Innovation specialization program

Please note that course registration is binding. The moment your registration is received, it is regarded as a clear commitment on your part. Students cannot drop the course or transfer to another course (once the add/drop period is over) with no exceptions, as it would be unfair to other students (who might not have gotten into the course of their choice because of the spot you registered for). The number of students accepted to the course will only be expanded if there is no space in any other course 3.

Last edited: 2021-04-21