In E&I Business Planning, students work on the concrete implementation of a business idea and write a business plan for a real start-up, a founder team, or an established firm. In that process, students learn how to manage and work purposefully on an entrepreneurial project, with an end result that is initially completely open.
The course starts with a kick-off event. During the kick-off, students form teams, select a project, get to know their project partner, learn about theory and tools useful for a business plan, and directly apply theory and tools to the project. The aim is to learn why business plans are created, which elements are part of a business plan, which methods and tools can be applied, and what constitutes a good business plan.
During the semester, the teams work independently. There are regular coaching sessions per team with the lecturers and external coaches. Coaching sessions are agreed upon individually with the lecturers and external coaches. Additionally, there are four topic-specific workshops (i.a. marketing and finance). Final business plans (around 30-40 pages) will be presented in form of an end presentation to the lecturers and the project partner at the of the semester.