1 |
Author: Meyer, K.
Title:
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Management Challenges in Privatization Acquisitions in Transition Economies,
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Publisher: Journal of World Business,
Edition: Vol.37
Remarks: ,pp.266-276.
Year: 2002
Content relevant for class examination: Yes
Content relevant for diploma examination: No
Recommendation: Essential reading for all students
Type: Journal
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2 |
Author: Schuh, Arnold
Title:
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Brand Strategies of Western MNCs as Drivers of Globalization in Central and Eastern Europe.
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Publisher: European Journal of Marketing 41 (3/4)
Remarks: p. 274-291
Year: 2007
Content relevant for class examination: Yes
Content relevant for diploma examination: No
Recommendation: Essential reading for all students
Type: Journal
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3 |
Author: Dawar, N. & Frost, T.
Title:
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Competing with giants ? Survival strategies for local companies in emerging markets,
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Publisher: Harvard Business Review
Edition: March-April
Remarks: pp.119-129
Year: 1999
Content relevant for class examination: Yes
Content relevant for diploma examination: No
Recommendation: Essential reading for all students
Type: Journal
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4 |
Author: Craig, S. & Douglas, S.
Title:
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Managing the Transnational Value Chain? Strategies for Firms from Emerging Markets
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Publisher: Journal of International Marketing
Edition: Vol.5/3
Remarks: pp.71-84
Year: 1997
Content relevant for class examination: Yes
Content relevant for diploma examination: No
Recommendation: Essential reading for all students
Type: Journal
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5 |
Author: Bakacsi, g., Takacs, S., Karacsonyi, A. & Imrek, V.
Title:
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Eastern European cluster: tradition and transition, Journal of World Business
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Edition: Vol.37,
Remarks: pp.69-80.
Year: 2002
Content relevant for class examination: Yes
Content relevant for diploma examination: No
Recommendation: Essential reading for all students
Type: Journal
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6 |
Author: Doh et al.
Title:
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Coping with corruption in foreign markets
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Publisher: Academy of Management Executive
Edition: Vol.17/3
Remarks: pp.114-127
Year: 2003
Content relevant for class examination: Yes
Content relevant for diploma examination: No
Recommendation: Essential reading for all students
Type: Journal
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7 |
Author: Schien, N. & Puck, J.
Title:
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The Internationalization of Austrian Firms in CEE
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Publisher: Journal for East European Management Studies
Year: 2010
Content relevant for class examination: Yes
Content relevant for diploma examination: No
Recommendation: Essential reading for all students
Type: Journal
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8 |
Author: Schuh, A.
Title:
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Competitive Strategies of SuccessfulLocal Firms in Central and Eastern Europe.
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Publisher: Zhuplev, A. & Liuhto, K. (eds.), Geo-Regional Competitiveness in Central and Eastern Europe, the Baltic Countries, and Russia, IGI Global, Hershey PA, pp.211-238.
Year: 2014
Content relevant for class examination: Yes
Content relevant for diploma examination: No
Recommendation: Essential reading for all students
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9 |
Author: Schuh, A.
Title:
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FDI in CEE - the Business perspective, in: Gnan, E./Kronberger, R. (2017): Schwerpunkt Außenwirtschaft 2016/2017 – Direktinvestitionen: Trends, Erklärungsfaktoren, Barrieren, pp.263-271.
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Publisher: facultas
Year: 2017
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10 |
Author: Fey & Shekshnia
Title:
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The key commandments for doing business in Russia
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Publisher: Organizational Dynamics
Edition: 40
Year: 2011
Content relevant for class examination: Yes
Content relevant for diploma examination: No
Recommendation: Essential reading for all students
Type: Journal
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11 |
Author: Bach & Allen
Title:
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What every CEO needs to know about nonmarket strategy
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Publisher: MIT Sloan Management Review
Edition: 51/3
Year: 2010
Content relevant for class examination: Yes
Content relevant for diploma examination: No
Recommendation: Essential reading for all students
Type: Journal
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12 |
Author: Schuh, A.
Title:
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Investment attractiveness of CEE for Western MNCs in the post-Covid-19 era
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Publisher: Routledge
Year: 2021
Content relevant for class examination: Yes
Recommendation: Essential reading for all students
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