The course is divided into the broad themes: Globalization, Internationalization, Strategy, Human Resources/Cross Cultural Management and International Finance. The different topics are presented by the responsible professor and discussed with the students. The following themes will be discussed this semester:

• Globalization
• Introduction into Globalization
• Historical Context of Globalization
• Dimensions and Drivers of GlobalizationStrategy
• Market-Entry and Selection
• International Financial Management/Financing International Business

After attending this course, students will be able to:

• understand and explain the historical development of internationalization
• identify and specify the impact of globalization on several dimensions of trade and business environments
• discuss the current position of Austria in the world economy
• explain the internationalization behavior of firms on the basis of current methods and theories
• develop basic internationalization strategies and rate them for specific contexts
• investigate strategic alternatives for market entries
• develop strategies for the management of multinational companies
• make decisions regarding human resource and cross cultural management
• deal with the uncertainty regarding management techniques and risk issues
• understand a firm's international financing decisions

In addition, this course fosters the following soft skills:

• ability to rate and select theoretical concepts in the course of international business for specific cases
• develop practice
• oriented solutions for a specific problem based on theoretical concepts and models
• ability to convince others of their ideas
• presentation skills to present proposals of a solution stringently and convincingly
• ability to give feedback and to take criticism

Based on our experience, presence in all course units significantly helps to achieve good grades.

At the end of the course there will be a written exam! Additionally Students will be evaluated based on a case-analysis which they can pursue either alone or in groups of max 3 students.

20% Case Analysis
80% Final Exam 

ENTRY EXAM!

Please notice the information on https://www.wu.ac.at/iib/iib/studies/sbwl/entryexam

Incoming/Exchange students do not have to take an entry exam.