Unit:
1: Course overview
2: Self study unit (Chapters: 1-3)
3: Correlation (4)
4: Comparing Groups (5,6)
5: Linear models (7)
6: Self study unit
7: Final Exam (oral)
Day | Date | Time | Room |
---|---|---|---|
Thursday | 10/07/21 | 02:00 PM - 05:30 PM | D2.0.374 |
Thursday | 10/14/21 | 02:00 PM - 05:30 PM | D2.0.374 |
Thursday | 10/21/21 | 02:00 PM - 05:30 PM | D2.0.374 |
Thursday | 10/28/21 | 02:00 PM - 05:30 PM | D2.0.374 |
Thursday | 11/04/21 | 02:00 PM - 06:30 PM | D2.0.374 |
Thursday | 11/11/21 | 02:00 PM - 05:30 PM | D2.0.374 |
Thursday | 11/18/21 | 02:00 PM - 05:30 PM | D2.0.374 |
The course gives an introduction into Marketing Research and Analytics with an emphasis on problems in Retailing. All analyses will be done using R.
Unit:
1: Course overview
2: Self study unit (Chapters: 1-3)
3: Correlation (4)
4: Comparing Groups (5,6)
5: Linear models (7)
6: Self study unit
7: Final Exam (oral)
According to the examination regulation full attendance is intended for a PI. Absence in one unit is tolerated if a proper reason is given.
The final grade of the course will depend on
Please note that there will be no possibility to retake the final exam. The assessment of the homework assignments is based on a regular grading scheme that is indicated with the sample problems.
Grading scale:
(1) Excellent: 90% - 100%
(2) Good: 80% - <90%
(3) Satisfactory: 70% - <80%
(4) Sufficient: 60% - <70%
(5) Fail: <60%
Prerequisite for passing the course: minimum performance of 40% in the final examination.
Class attendance in all sessions is mandatory!
General prerequisites:
Incoming students (exchange partners): min. 5 ECTS credits in Operations Research