This course focuses on the internationalization of professional sports as a particular international business context. In the first part of the course, students complete theory sections as online lecture casts and read the course textbook. We discuss internationalizations of soccer on three different dimensions. First, we address internationalization within clubs, with a specific focus on the challenges and opportunities stemming from increased diversity and adjustments to foreign contexts. Second, we address internationalization across professional sports clubs and analyze the potential and challenges of internationalization along the value chain. Third, we analyze the international dimension of international sports events, such as world championships in different sports.
After the introductory sessions, we invite practitioners to provide insights into soccer business. Classes will be held in a synchronous hybrid mode with students either participating virtually or physically. Please refer to syllabus for detailed information on each class.
In a final step, students use the international soccer industry as an empirical setting to conduct a student research project. Students go through the entire research process from data collection, analysis and presentation.