Syllabus

Title
1107 Gaining and Maintaining Global Competitive Advantage
Instructors
Dr. Björn Schmeißer
Contact details
bjoern.schmeisser@wu.ac.at
Type
PI
Weekly hours
2
Language of instruction
Englisch
Registration
09/08/21 to 09/14/21
Registration via LPIS
Notes to the course
Subject(s) Bachelor Programs
Specialization in Business Administration Course III - International Business
Course III - International Business
Dates
Day Date Time Room
Monday 11/08/21 01:00 PM - 05:00 PM Online-Einheit
Monday 11/15/21 01:00 PM - 05:00 PM Online-Einheit
Wednesday 11/17/21 01:00 PM - 05:00 PM Online-Einheit
Monday 11/29/21 01:00 PM - 05:00 PM Online-Einheit
Monday 12/06/21 01:00 PM - 05:00 PM Online-Einheit
Monday 12/13/21 01:00 PM - 05:00 PM Online-Einheit

On this page:

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Contents

The topics discussed during the lecture sessions comprise, but are not limited to: 

  • Foundations of a resource-based perspective on the firm
  • The Resource-Conduct-Performance paradigm in an international business context
  • Analyzing existing stocks of resources and competencies within MNEs 
  • Resources orchestration across country borders 
  • Specific sources of competitive advantages for MNEs
  • MNE archetypes
  • MNE resource recombination patterns
  • Impediments to international success of MNEs
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Learning outcomes
Students will learn to appreciate and critically evaluate the explanatory power and the limitations of applying a resource-based perspective on the MNE in order to make an informed argument about the diverse sources of competitive advantage available to MNEs. In particular, questions related to how MNEs can tap into globally dispersed pockets of host country-specific resources and how they engage in resource orchestration across country borders to gain and maintain international competitive advantage will form the main focus of the course. In this context, we will be introduced to an unifying framework of IB strategy that integrates different concepts of IB in order to gain and maintain competitive advantage on a global scale.
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Attendance requirements

The course will be taught in distance mode, requiring students to be generally available and online (i.e. having a proper internet connection) during course hours.

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Teaching/learning method(s)

The course will be taught in distance mode, combining synchronous and asynchronous lecture parts with virtual groupwork and self-study components.

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Assessment

The final grade consists of individual and group components and will be based on the following elements:

  • Participation and responsiveness in synchronous online teaching sessions (18%)
  • Individual assignment (30%)
  • Groupwork assignment (40%)
  • Peer rating (12%)

Grading scheme: 100-90%: 1; 89.5-80%: 2; 79.5-70%: 3; 69.5-60%: 4; 59.5-0%: 5

Last edited: 2021-05-25



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