Syllabus

Title
1406 Skill Seminar: Pharma Marketing in the Era of Digital Transformation
Instructors
Lisa Hutterer
Contact details
  • Type
    AG
  • Weekly hours
    1
  • Language of instruction
    Englisch
Registration
09/30/21 to 09/30/21
Registration via LPIS
Notes to the course
Subject(s) Master Programs
Dates
Day Date Time Room
Friday 10/22/21 09:00 AM - 08:30 PM D1.1.074

Contents

Pharma Marketing in the era of Digital Transformation

The era of digitalization has been one of the biggest challenge for many industries in recent years. Especially rather conservative industries, such as the insurance or pharmaceutical industry are said to have been lagging behind. Yet recently, the pharmaceutical has accepted the challenge and shifts up a gear.
 



 

Learning outcomes

This skill seminar will shed a light on the industry’s transformation in the area of Digital Marketing:

Pharmaceutical Industry:

What are industry characteristics and what is the pharmaceutical business environment like?

Pharma Marketing:

How does the pharma industry work with (Digital) Marketing?

Case Study & Group Presentations:

After having been introduced to the industry environment and Pharmaceutical Digital Marketing basics, you will work on a Case Study in groups and develop a Digital Marketing Communication plan for a pharmaceutical product

 

Attendance requirements

Full attendance is mandatory.

Teaching/learning method(s)

Skill seminars help CEMS studens to improve their practical skills under supervision of lecturer from corporate sphere.

 

Assessment

- 30% active participation during the workshop

- 30% input and contribution

- 40% collaboration in group works

Last edited: 2021-08-30



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