Syllabus

Title
1432 Marketing Insights
Instructors
Assoz.Prof PD Dr. Monika Koller, Dr. Eva Marckhgott
Contact details
  • Type
    PI
  • Weekly hours
    2
  • Language of instruction
    Englisch
Registration
09/15/21 to 09/24/21
Registration via LPIS
Notes to the course
Subject(s) Bachelor Programs
Dates
Day Date Time Room
Wednesday 10/20/21 07:00 PM - 09:00 PM TC.4.05
Wednesday 10/27/21 07:00 PM - 09:00 PM TC.4.05
Wednesday 11/03/21 07:00 PM - 09:00 PM TC.4.05
Thursday 11/04/21 07:00 PM - 09:00 PM TC.4.05
Wednesday 11/10/21 07:00 PM - 09:00 PM TC.4.05
Thursday 11/11/21 02:00 PM - 06:00 PM Online-Einheit
Wednesday 11/17/21 07:00 PM - 09:00 PM TC.4.05
Wednesday 11/24/21 07:00 PM - 09:00 PM TC.4.05
Thursday 11/25/21 09:00 AM - 09:30 PM TC.5.27
Friday 12/17/21 02:00 PM - 06:00 PM TC.4.01

Contents

This course allows students to gain insights into timely topics. The course captures the most current issues in contemporary marketing and consumer research. Hence, its content may change every semester as we invite different international experts from academia and practice to share their knowledge with our students. “Marketing Insights” provides a platform for in-depth and critical discussions of marketing and consumer research questions that are of academic, applied and societal relevance. It challenges students to apply their customer-centered knowledge to a broader context of real-world problems. Moreover, it adds to their professional training in marketing and consumer research.

Preliminary schedule:

20.10. Kick-Off

27.10. Session

03.11. Guest talk: Dr. Gabriele Stanek, Werberätin, langjährige Werbeakademie-Direktorin, Head Key Account UNICEF

04.11. Session

10.11. Guest talk: Nina Ganahl, Marketing Director Nespresso Österreich

11.11. Henkel CEE GmbH: m.core Real World Experience: Half-day workshop with real life case study, guest talks, assignments

24.11. Guest talk: Sandra Schaffer, Head of Marketing & Personal Bäckerei Öfferl

25.11. Excursion: LOOP, Salzburg

17.12. My favorite fact in Marketing group presentations

 

Learning outcomes

The aim of this course is to strengthen competencies in the following areas:

  • Application of core topics in Marketing
  • Receiving insights into the Marketing of selected companies
  • Discussion platform with leading decision makers in the national and international Marketing landscape
  • Working with and analyzing multimedia resources
  • Working on real cases and learning how to apply theoretical knowledge in pracitice

Attendance requirements

Min. 80% attendance is mandatory.

Important: Please only enrole in this course, if you are sure you can attend all guest talks and excursions. This is important for the planning and organization of this course. Thank you!

Teaching/learning method(s)

A detailed schedule will follow in due time.

An agenda and further information about all sessions including the excursions and guest talks as well as the tasks and assessment will be provided in the first session.

The didactic approach of this course is a mix of theoretical-conceptual input and applied elements.

The course consits of the following components:

  • Group work and presentations
  • Working with internationally relevant academic papers
  • Working with multimedia resources
  • Critical discussions of current topics
  • Guest talks
  • Excursions and m.core real world experience

Assessment

  • Group work and presentations (40%)
  • Group report (30%)
  • Preparatory work for the guest talks and excursions  (30%)

Grade key:

90,00 - 100,00%: Excelllent (1)
80,00 - 89,99%: Good (2)
70,00 - 79,99%: Satisfactory (3)
60,00 - 69,99%: Sufficient (4)
0 - 59,99%: Fail (5)

Unit details

Unit Date Contents
1 20.10.

Kick-Off

2 27.10.

TBA

3 03.11.

Guest talk: Dr. Gabriele Stanek, Werberätin, langjährige Werbeakademie-Direktorin, Head Key Account UNICEF

4 10.11.

Guest talk: Nina Ganahl, Marketing Director Nespresso Österreich

5 11.11.

TBA

6 17.11.

TBA

7 24.11.

Guest talk: Sandra Schaffer, Head of Marketing & Personal Bäckerei Öfferl

8 25.11.

Excursion LOOP

9 17.12.

My favorite fact in Marketing group presentations

Last edited: 2021-09-29



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