Master's Degree Program in Marketing (2014)

Semester

Compulsory Subjects
- Customer-Focused Management
- Strategic and Instrumental Aspects of Marketing
  - Global Marketing Strategy (2)
Marketing Major
- Marketing Research and Planning Techniques
  - Marketing Engineering and Marketing Models (0)
  - Advanced Marketing Research Methods (1)
- Marketing Responsibilities in Organizations and Society
- Foreign Language and Personal Skills
  - Presenting or Negotiating in a Foreign Language
    - English
    - French
    - Italian
    - Russian
    - Spanish
- Selected Topics in Marketing
  - Selected Topics in Marketing I (10)
  - Selected Topics in Marketing II (10)
  - Selected Topics in Marketing III (10)
  - Selected Topics in Marketing IV (10)
Double Degree major in cooperation with Università Commerciale Luigi Bocconi
- Marketing Research and Planning Techniques
  - Marketing Engineering and Marketing Models (0)
- Marketing Responsibilities in Organizations and Society
- Foreign Language and Personal Skills
- Double Degree Studies - Marketing Management

Additional links:

Global Marketing Strategy

2 courses in Winter 2021/2022 found

0803

PI
2

Global Marketing Strategy A
Schlegelmilch B., Saracevic S.

7 appointments from 10/14/21 to 11/25/21

This class is only offered in winter semesters.

0804

PI
2

Global Marketing Strategy B
Schlegelmilch B., Saracevic S.

7 appointments from 10/14/21 to 11/25/21

This class is only offered in winter semesters.