This course will introduce you to the foundations of how recent developments in digital technologies have changed the marketing landscape. Important aspects of digital marketing and social media will be covered in theory, and you will be provided with the expertise to apply the theoretical knowledge in practical settings.
The first part of this course will revolve around discussing theories and concepts relating to marketing strategy, digital consumer behaviour, as well as inbound and outbound marketing. In the second part of the course, you will work on a real-world marketing challenge in collaboration with a company.
The practical application of the theoretical contents in the form of case discussions, exercises, and a team challenge in cooperation with industry experts will make this course highly interactive.