A growth marketer’s job is to explore and test growth experiments across all marketing channels and along the whole funnel of a business. The methodology of growth hacking is relevant to almost any industry, and to both start-ups and corporates. For example, if you have a mobile app, you might be looking for ways to increase the monthly install rate, if you have an e-commerce shop, the challenge is to increase the shopping basket volume, if you are working for a charity, the goal is to grow the number of regular donors. In this course you will acquire basic knowledge and skills in the data-driven process of growth hacking. More generally, the course covers concepts and practical tools in digital marketing, in particular content marketing, social media marketing, and web design. This is an applied project-based course. Students are expected to contribute actively throughout the semester, both in class as well as between classes. After the kick-off sessions, you will work on a growth marketing challenge. While we expect students to have interests in digital technologies and tools (e.g., google analytics, landing page builders, etc.) no previous knowledge in programming or data anlytics is required.

Participation in all sessions is mandatory. You are allowed to miss 20% of all class hours, however, full attendance is highly recommended.

Interest in digital marketing and entrepreneurship, open to learn new software tools.

E: ulrike.kaiser@wu.ac.at