1890 Course IV - Business Project Part 2
Leonard Strauß, M.Sc., Lea Zwickl, MSc(WU),MA
Weekly hours
Language of instruction
09/21/21 to 09/21/21
Anmeldung durch das Institut
Notes to the course
Day Date Time Room
Monday 11/22/21 09:00 AM - 01:00 PM Online-Einheit
Monday 11/29/21 09:00 AM - 01:00 PM D5.1.002
Monday 12/06/21 09:00 AM - 01:00 PM TC.5.14
Monday 12/13/21 09:00 AM - 01:00 PM D5.1.002
Monday 12/20/21 09:00 AM - 01:00 PM D5.1.002
Monday 01/10/22 09:00 AM - 01:00 PM D5.1.002
Monday 01/17/22 01:00 PM - 03:00 PM D3.0.233

This class sets the stage for a real-life business project. Together with a selected partner firm (leading Austrian grocery retail player), students will identify topics and trends of stategic importance to this firm and present them to its management. Specifically, the project will focus on strategy development, performance management and advanced analytics.

This part of the project includes work on recommendations and implementation suggestions for the partner firm.

(For the first part of the class, see course 1889).

Learning outcomes

After completing this class students will be able to:

  • describe and discuss possibilities of digital transformation and possible business model innovation in the media/publishing industry
  • conduct systematic literature reviews
  • critically read and make sense of research articles
  • structure complex business problems
  • design and implement practice-oriented research projects

Apart from that, completing this course will contribute to students' abilities to:

  • organize and manage a large-scale project in the field of strategic management and management control
  • pursue the project management (PM) activities and master the use of various PM tools
  • structure complex and ill-defined problems
  • apply theoretical knowledge from different fields to find creative hands-on solutions to real-life business problems.
Attendance requirements

In order to successfully pass this course, your absence is limited to 20% of our appointments. This also applies to all the online sessions.

The interim workshop (06.12.2021) and the final presentation (17.01.2022) are compulsory!

Teaching/learning method(s)
  • Coachings and training sessions
  • Group discussions about research papers
  • Group assignments
  • Individual (in-group) assignments
  • Practitioner feedback
  • Peer coaching

The course uses a collaborative project- and problem-based learning approach. This implies that students will need to develop solutions to complex questions on an individual and/or group level. To support this process, a mix of instruments will be used: Input lectures/training sessions will provide basic concepts for the next steps, coaching sessions will provide early feedback, and workshops and presentations will demonstrate the ability of students to successfully structure problems and provide meaningful answers. Practitioner input will give students guidance and feedback on their progress.


The final grade of the course will depend on:

  • Interim workshop: 30%
  • Final presentation, incl. peer and project partner evaluations: 60%
  • Participation: 10%

Grading scheme

  • Excellent ≥87,5%
  • Good ≥75,0%
  • Satisfactory ≥62,5%
  • Passing ≥50,0%
  • Fail <50,0%
Availability of lecturer(s)

Leonard & Lea

Contact hours: Tuesdays starting from 5:15 p.m. @Teamstagsbier.

The interim workshop (06.12.2021) and the final presentation (17.01.2022) are compulsory! More information will follow (see the first part of this class - Course 1889).
Last edited: 2021-09-08