• Market entry
• Global strategy
• International marketing
• Cross-cultural management
• International human resources management

At the end of the course, students will be able to:

• apply, critically discuss and evaluate the content of International Business (IB) as covered in the lecture „Foundations of International Business“ as well as other related aspects.
• assess and analyse real-life management situations in a complex international business context.
• connect different IB topic areas and key IB concepts in a holistic way.

Additionally, students will be able to:

• organise themselves in a diverse team setting and divide work among the different team members.
• present clearly and convincingly in front of an audience.
• give constructive feedback on others’ presentations.
• think outside the box and apply divergent thinking in structuring and solving case studies.
• formulate tasks independently, develop problem solution approaches and deliver well-structured recommendations based on given case studies in both oral and written form. 

This course is planned to be held in person with mandatory physical attendance. Should Covid-19 physical attendance restrictions be in place, this course may switch to online with online attendance mandatory.

As this is a highly interactive class, it is important that you are well prepared and express your ideas at each session. You may miss one session, but be aware that class participation makes up a considerable stake of your final grade and, therefore, an absence will affect your grading. If you miss more than one session, you will be deregistered from the course.

• Case studies
• Research exercises
• Interactive in-class discussion accompanied by trainings, videos and presentations

Your grade is composed of 50% individual assessment:

• 40% active class participation
• 10% peer rating

The other 50% are based on three group assignments:

• 10% assignment 1 (presentation)
• 15% assignment 2 (presentation)
• 25% assignment 3 (presentation and written report)

Grading is standardised throughout all applications courses.

Final grading:

≥ 90%...1
≥ 80%...2
≥ 70%...3
≥ 60%...4
< 60%...5

An obligatory entry exam constitutes the beginning of the major International Business and this course. Please note that you will not be able to participate in this course if you do not pass the entry exam and are accepted as student of the major International Business. Students who do not pass the exam will automatically be deregistered from this course.

Incoming/exchange students do not have to take an entry exam.