1951 Leading Globally
Mag.Dr. Manfred Hückel
Contact details
  • Type
  • Weekly hours
  • Language of instruction
09/10/21 to 09/16/21
Registration via LPIS
Notes to the course
Subject(s) Bachelor Programs
Day Date Time Room
Tuesday 11/16/21 10:00 AM - 02:00 PM TC.5.16
Wednesday 11/17/21 10:00 AM - 02:00 PM D5.1.002
Tuesday 11/30/21 11:00 AM - 03:00 PM Online-Einheit
Wednesday 12/01/21 12:00 PM - 04:00 PM Online-Einheit
Tuesday 12/14/21 10:00 AM - 02:00 PM Online-Einheit
Wednesday 12/15/21 10:00 AM - 02:00 PM Online-Einheit


A leadership course based on practical experiences of a long-standing Red Bull Manager and learnings from the Harvard Business School (HBS).

Preparation: HBS Case “Sheikh Mohammed and the Making of Dubai, Inc.”
Course Introduction
•    What Hollywood tells us about leadership
•    HBS Case Study „Dubai, Inc.“
•    Leadership definitions
Leading Yourself
•    The “Butterfly Model”: Identifying your roles and goals
•    Knowing your individual strengths
•    Leading Job Interviews
•    Explanation of written assignment: “Personal Vision Statement”

Preparation: Written assignment “Personal Vision Statement”
Leading, Influencing and Negotiating in a Group
•    Presentation of selected “Personal Vision Statements”
•    Leading employees: Annual targets and strengths-based feedback
•    “Weapons of Influence” and manipulation
•    Negotiation technique: The perfect preparation
•    Group preparation of Alpha-Omega Case
Leading an Organization
•    Group negotiation of Alpha-Omega case
•    Cross-cultural leadership: Intelligence, Emotional Intelligence, Global Intelligence
•    Leading change: J. Kotter’s “Leading Change in 8 Steps”, R. Kanter’s “7 Skills of Change Masters”, C. Christensen’s “Disruptive Change”
•    Leadership Presence (what actors have)
•    “A leader’s speech for change”: Briefing

Preparation: HBS Case “Fritidsresor under Pressure: The first 10 hours” and “A leader’s speech for change”
Leading for Excellence
•     “A leader’s speech for change” – individual performances
•    HBS Case Study “The first 10 hours” – group discussions
•    Leadership during a crisis
•    Final Role Play
•    Creating your own “Island of Excellence”

Learning outcomes

•    Understanding different kinds of leadership
•    Identifying one’s individual leadership strengths
•    Applying leadership skills in written and oral communication


Attendance requirements

Compulsary attendance is required throughout the course (also online)

Teaching/learning method(s)

Case studies, role plays, presentations, group discussions, short videos


•    30% written assignment: „Personal Vision Statement“
•    30% individual oral presentation: „A leader’s speech for change“
•    30% individual oral contributions in the final role play
•    10% contributions in class


Prerequisites for participation and waiting lists

All participants have to download two HBS cases at the cost of U$ 7,46 each:
•    “Sheikh Mohammed and the Making of Dubai, Inc.”
•    “Fritidsresor under Pressure: The first 10 hours”


Last edited: 2021-05-12