analysis of published experimental designs
hands-on exercise in experimentation
While the general method covered is of relevance to all students interested in experimentation, a special focus is put on the practice of experimentation in consumer research and related fields of the behavioral sciences.
By the end of this course, students will be able to:
- know the principles of experimentation
- be able to judge experimental research designs
- design experiments themselves
lecture input
analysis of published experimental designs
hands-on exercise in experimentation