Grades are based on the following assignments:
· Participation in the case discussion: 40% (group grade)
· Group assignment on a case study: 40% (grade based on individual contributions)
· Final presentation: 20% (group grade)
Class participation is evaluated according to group participation in discussing the cases answering the questions proposed by the instructor. Class participation accounts for 40% of the final grade.
The analysis of one selected case is assigned at the group level, but students will be evaluated individually on the part of the project they contribute to. Students are asked to submit a case report that answers specific case questions by applying the concepts previously discussed in class. This assignment accounts for 40% of the final grade.
For the final presentation, students are asked to identify a company different from those analyzed in the case studies and describe how it has successfully led the change of its industry, adapted to the change introduced by a competitor, or failed to do so. The presentation accounts for 20% of the final grade.