Syllabus

Title
4662 Soft Skills for Better Marketing Decisions
Instructors
Mag. Erika Kriechbaumer
Contact details
  • Type
    PI
  • Weekly hours
    2
  • Language of instruction
    Englisch
Registration
02/07/22 to 02/13/22
Registration via LPIS
Notes to the course
This class is only offered in summer semesters.
Subject(s) Master Programs
Dates
Day Date Time Room
Friday 04/22/22 10:00 AM - 04:30 PM D2.0.038
Saturday 04/23/22 10:00 AM - 04:30 PM D2.0.030
Friday 04/29/22 10:00 AM - 04:30 PM D2.0.038
Saturday 04/30/22 10:00 AM - 04:30 PM D2.0.392

Contents

Content:
• Basics of nine value levels based on Spiral Dynamcis
• Impact of values on brand identity and content
• Influence of consciousness, mindset and beliefs on perception
• Students value level
• Self-Leadership

Learning outcomes

After completing this course, the students
• experienced and applied how values, mindset and beliefs influence thoughts, emotions
and behavior
• worked with the nine levels of values in marketing and applied the findings in different
marketing projects
• understand their own value level and impact on team members
• understand group dynamics and self-leadership

Attendance requirements

100% attendance is required (if the course or parts of it take place online, attendance is checked through camera on, it is obligatory during whole online time)

Teaching/learning method(s)

The design of the course is adapted to the current situation with Corona virus. It might be changed to 100% online mode. 

Assessment

25%: Active participation in (online) class (either team or individual evaluation)
25%: Home works - individual evaluation

50%: Written team assignment with deadline (team evaluation)

Prerequisites for participation and waiting lists

First come, first served.

Readings

1 Author: Frederic Laloux
Title:

Reinventing Organizations


Publisher: Vahlen
Edition: 1
Year: 2015
Recommendation: Strongly recommended (but no absolute necessity for purchase)
Type: Book
2 Author: Christopher C. Cowan, Don Edward Beck
Title:

Spiral Dynamics


Publisher: J. Kamphausen Verlag
Year: 2013
Recommendation: Strongly recommended (but no absolute necessity for purchase)
Type: Book
3 Author: Daniel Goleman, Jon Kabat-Zinn
Title:

Search Inside Yourself: The Unexpected Path to Achieving Success, Happiness, Chade-Meng Tan


Publisher: HarperOne
Edition: Reprint
Year: 2014
Recommendation: Strongly recommended (but no absolute necessity for purchase)
Type: Book
4 Author: Morten T. Hansen
Title:

Great at Work: The Hidden Habits of Top Performers


Publisher: Simon & Schuster
Edition: Reprint
Year: 2019
Recommendation: Strongly recommended (but no absolute necessity for purchase)
Type: Book
5 Author: Christopher Handscomb, Allan Jaenicke, Khushpreet Kaur, Belkis Vasquez-McCall, Ahmad Zaidi
Title:

Online article „How to mess up your agile transformation in seven easy (mis) steps"

https://www.mckinsey.com/business-functions/organization/our-insights/how-to-mess-up-your-agile-transformation-in-seven-easy-missteps


Year: 2018
6 Author: Morten Hansen
Title:

Blog article „Discover your passion and purpose“

https://www.mortenhansen.com/discover-passion-purpose/


Year: 2018
7 Author: Egon Zehnder
Title:

Interview with Ed Schein, MIT Professor emeritus and the father of organizational development

https://www.egonzehnder.com/insight/in-conversation-with-ed-schein


Year: 2019
8 Author: Korn Ferry Institute
Title:

Blog article „Purpose powered success“

https://www.kornferry.com/institute/purpose-powered-success


Year: 2016
9 Author: TheMove
Title:

Blog-article „Top 200 CEO’s say profit maximization is out“

https://www.themove.cc/2019/08/20/top-200-ceo-s-say-profit-maximization-is-out/


Year: 2019
10 Author: Upstalsboom
Title:

Example for a green/yellow company in Germany  -  Upstalboom:

https://www.der-upstalsboom-weg.de/der-upstalsboom-weg/ 

(this online article is only available in german) 


11 Author: pflegen-online
Title:

Example for a green/yellow company in Netherlands -- Buurtzorg:

https://www.pflegen-online.de/ambulante-pflege-nach-buurtzorg-spass-statt-fliessband

(this online article is only available in german) 


Year: 2019
12 Author: Financial Times
Title:

Example for a green/yellow company in the US: Goretex

https://www.ft.com/content/aee67fe0-ac63-11e9-b3e2-4fdf846f48f5


13 Author: brand eins (Steffan Heuer)
Title:

Example for a green/yellow company in the US : Patagonia

https://www.brandeins.de/magazine/brand-eins-wirtschaftsmagazin/2017/marketing/profit-unter-protest

(this online article is only available in german) 


Year: 2017

Availability of lecturer(s)

Contact: k.erika@themove.at

Last edited: 2021-12-13



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