This course allows students to gain insights into timely topics. The course captures the most current issues in contemporary marketing and consumer research. Hence, its content may change every semester as we invite different international experts from academia and practice to share their knowledge with our students. “Marketing Insights” provides a platform for in-depth and critical discussions of marketing and consumer research questions that are of academic, applied and societal relevance. It challenges students to apply their customer-centered knowledge to a broader context of real-world problems. Moreover, it adds to their professional training in marketing and consumer research.
Preliminary schedule:
02.03. Kick-Off, and Case Presentation Henkel CEE GmbH
16.03. Guest talk: Susanne Vockenhuber, Store Director Louis Vuitton Wien
17.03. Group Work
30.03. WU matters.WU talks
31.03. Henkel CEE GmbH: m.core Real World Experience: Half-day workshop with real life case study, guest talks, assignments
27.04. MI Video presentations
11.05. Guest talk: Julia Pernt, Senior Brand Manager, Winkelbauer GmbH
20.05. Excursion: LOOP, Salzburg
08.06. My favorite fact in Marketing group presentations