| Day | Date | Time | Room |
|---|---|---|---|
| Wednesday | 03/02/22 | 07:00 PM - 09:00 PM | TC.4.05 |
| Wednesday | 03/16/22 | 07:00 PM - 09:00 PM | TC.4.05 |
| Thursday | 03/17/22 | 07:00 PM - 09:00 PM | TC.4.05 |
| Wednesday | 03/30/22 | 06:00 PM - 09:00 PM | TC.5.01 |
| Thursday | 03/31/22 | 02:00 PM - 06:00 PM | TC.5.01 |
| Wednesday | 04/27/22 | 07:00 PM - 09:00 PM | TC.4.05 |
| Wednesday | 05/11/22 | 07:00 PM - 09:00 PM | TC.4.05 |
| Friday | 05/20/22 | 11:00 AM - 12:00 PM | Extern |
| Friday | 05/20/22 | 12:00 PM - 04:00 PM | TC.4.05 |
| Wednesday | 05/25/22 | 07:00 PM - 09:00 PM | TC.4.05 |
| Wednesday | 06/08/22 | 05:00 PM - 09:00 PM | TC.5.15 |
This course allows students to gain insights into timely topics. The course captures the most current issues in contemporary marketing and consumer research. Hence, its content may change every semester as we invite different international experts from academia and practice to share their knowledge with our students. “Marketing Insights” provides a platform for in-depth and critical discussions of marketing and consumer research questions that are of academic, applied and societal relevance. It challenges students to apply their customer-centered knowledge to a broader context of real-world problems. Moreover, it adds to their professional training in marketing and consumer research.
Preliminary schedule:
02.03. Kick-Off, and Case Presentation Henkel CEE GmbH
16.03. Guest talk: Susanne Vockenhuber, Store Director Louis Vuitton Wien
17.03. Group Work
30.03. WU matters.WU talks
31.03. Henkel CEE GmbH: m.core Real World Experience: Half-day workshop with real life case study, guest talks, assignments
27.04. MI Video presentations
11.05. Guest talk: Julia Pernt, Senior Brand Manager, Winkelbauer GmbH
20.05. Excursion: LOOP, Salzburg
08.06. My favorite fact in Marketing group presentations
The aim of this course is to strengthen competencies in the following areas:
This is an interactive course and many assignments can only be completed in case you are in class.
Important: Please only enrole in this course, if you are sure you can attend all sessions in principal. Thank you!
Students who miss classes will have a disadvantage in completing assignements. If you attend less than 80% of the overall course time, you cannot be graded.
A detailed schedule will follow in due time.
An agenda and further information about all sessions including the excursions and guest talks as well as the tasks and assessment will be provided in the first session.
The didactic approach of this course is a mix of theoretical-conceptual input and applied elements.
The course consits of the following components:
Grade key:
90,00 - 100,00%: Excelllent (1)
80,00 - 89,99%: Good (2)
70,00 - 79,99%: Satisfactory (3)
60,00 - 69,99%: Sufficient (4)
0 - 59,99%: Fail (5)