Syllabus

Title
4924 Marketing Insights
Instructors
Univ.Prof. Dr.Dr. Bernadette Kamleitner, Assoz.Prof PD Dr. Monika Koller
Contact details
  • Type
    PI
  • Weekly hours
    2
  • Language of instruction
    Englisch
Registration
02/16/22 to 02/20/22
Registration via LPIS
Notes to the course
Subject(s) Bachelor Programs
Dates
Day Date Time Room
Wednesday 03/02/22 07:00 PM - 09:00 PM TC.4.05
Wednesday 03/16/22 07:00 PM - 09:00 PM TC.4.05
Thursday 03/17/22 07:00 PM - 09:00 PM TC.4.05
Wednesday 03/30/22 06:00 PM - 09:00 PM TC.5.01
Thursday 03/31/22 02:00 PM - 06:00 PM TC.5.01
Wednesday 04/27/22 07:00 PM - 09:00 PM TC.4.05
Wednesday 05/11/22 07:00 PM - 09:00 PM TC.4.05
Friday 05/20/22 11:00 AM - 12:00 PM Extern
Friday 05/20/22 12:00 PM - 04:00 PM TC.4.05
Wednesday 05/25/22 07:00 PM - 09:00 PM TC.4.05
Wednesday 06/08/22 05:00 PM - 09:00 PM TC.5.15

Contents

This course allows students to gain insights into timely topics. The course captures the most current issues in contemporary marketing and consumer research. Hence, its content may change every semester as we invite different international experts from academia and practice to share their knowledge with our students. “Marketing Insights” provides a platform for in-depth and critical discussions of marketing and consumer research questions that are of academic, applied and societal relevance. It challenges students to apply their customer-centered knowledge to a broader context of real-world problems. Moreover, it adds to their professional training in marketing and consumer research.

Preliminary schedule:

02.03. Kick-Off, and Case Presentation Henkel CEE GmbH

16.03. Guest talk: Susanne Vockenhuber, Store Director Louis Vuitton Wien

17.03. Group Work

30.03. WU matters.WU talks

31.03. Henkel CEE GmbH: m.core Real World Experience: Half-day workshop with real life case study, guest talks, assignments

27.04. MI Video presentations

11.05. Guest talk: Julia Pernt, Senior Brand Manager, Winkelbauer GmbH

20.05. Excursion: LOOP, Salzburg

08.06. My favorite fact in Marketing group presentations

 

Learning outcomes

The aim of this course is to strengthen competencies in the following areas:

  • Application of core topics in Marketing
  • Receiving insights into the Marketing of selected companies
  • Discussion platform with leading decision makers in the national and international Marketing landscape
  • Working with and analyzing multimedia resources
  • Working on real cases and learning how to apply theoretical knowledge in pracitice

Attendance requirements

This is an interactive course and many assignments can only be completed in case you are in class.

Important: Please only enrole in this course, if you are sure you can attend all sessions in principal. Thank you!

Students who miss classes will have a disadvantage in completing assignements. If you attend less than 80% of the overall course time, you cannot be graded.

Teaching/learning method(s)

A detailed schedule will follow in due time.

An agenda and further information about all sessions including the excursions and guest talks as well as the tasks and assessment will be provided in the first session.

The didactic approach of this course is a mix of theoretical-conceptual input and applied elements.

The course consits of the following components:

  • Group work and presentations
  • Working with internationally relevant academic papers
  • Working with multimedia resources
  • Critical discussions of current topics
  • Guest talks
  • Excursions and m.core real world experience

Assessment

  • Group work and presentations (40%)
  • Group report (30%)
  • Preparatory work for the guest talks and excursions  (30%)

Grade key:

90,00 - 100,00%: Excelllent (1)
80,00 - 89,99%: Good (2)
70,00 - 79,99%: Satisfactory (3)
60,00 - 69,99%: Sufficient (4)
0 - 59,99%: Fail (5)

Unit details

Unit Date Contents
1 02.03.2022

Kick-Off & Case Presentation Henkel

2 16.03.2022

Guest talk: Susanne Vockenhuber, Store Director Luis Vuitton Wien

3 30.03.2022

WU matters. WU talks

4 31.03.2022

Henkel CEE GmbH: m.core Real World Experience: Half-day workshop with real life case study, guest talks, assignments

5 27.04.2022

MI Video Presentations

6 11.05.2022

Guest talk: Julia Pernt, Senior Brand Manager, Winkelbauer GmbH

7 20.05.2022

Excursion: LOOP, Salzburg

8 08.06.2022

My favorite fact in Marketing group presentations

Last edited: 2022-03-17



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